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Etsy Offsite Retail Media Ad Revenues
Source: EMARKETER Forecast, December 2025 - January 2026
Note: digital advertising that is bought through Etsy’s media network and does not appear on Etsy-owned platforms (browser or app); net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Additional Note: digital advertising that is bought through Etsy’s media network and does not appear on Etsy-owned platforms (browser or app); net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.