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Source & Notes

Data Table

Source: EMARKETER Forecast, July 2025 - January 2026

Note: includes products or services ordered on Macys.com (regardless of payment method) for pickup in-store or other collection points such as lockers and curbside pickup; excludes orders picked up at a post office

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends and demographic adoption trends.

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