Source & Notes
Data Table
Source: EMARKETER ForecastJune 2026 
Note: represents the gross value of products sold by Kroger; excludes travel and event tickets; includes sales from all Kroger-owned stores including Food 4 Less, Fred Meyer, Harris Teeter, and others; includes sales from Home Chef and Vitacost; excludes fuel
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.
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