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Auto Insurance Policyholders
Overall
Auto Insurance Policyholders
Homeowner Insurance Policyholders
Life Insurance Policyholders
Renter Insurance Policyholders
by Age
Life Insurance Policyholders, by Age
Life Insurance Policyholder Penetration, by Age
Life Insurance Policyholder Share, by Age
Primary Homeowner Insurance Policyholders, by Age
Primary Homeowner Insurance Policyholder Penetration, by Age
Primary Homeowner Insurance Policyholder Share, by Age
by Sex
Life Insurance Policyholders, by Sex
by Generation
Life Insurance Policyholders, by Generation
Primary Homeowner Insurance Policyholders, by Generation
by Policy
Life Insurance Policyholders, by Policy
Life Insurance Policyholder Penetration, by Policy
Life Insurance Policyholder Share, by Policy
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: ages 14+; drivers whose name is included on an auto insurance policy; includes drivers who do not legally own the vehicle insured; excludes drivers who exclusively use commercial or public vehicles
Methodology: Estimates are based on the analysis of various elements related to the insurance market, including historical trends and revenue reports of the major players in the insurance market, historical trends in consumer behavior, reported national statistics from standard-setting organizations, government branches, census bureaus, and the Federal Reserve, and estimates from other industry associations.
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