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Renter Insurance Policyholders
Overall
Auto Insurance Policyholders
Homeowner Insurance Policyholders
Life Insurance Policyholders
Renter Insurance Policyholders
by Age
Life Insurance Policyholders, by Age
Life Insurance Policyholder Penetration, by Age
Life Insurance Policyholder Share, by Age
Primary Homeowner Insurance Policyholders, by Age
Primary Homeowner Insurance Policyholder Penetration, by Age
Primary Homeowner Insurance Policyholder Share, by Age
by Sex
Life Insurance Policyholders, by Sex
by Generation
Life Insurance Policyholders, by Generation
Primary Homeowner Insurance Policyholders, by Generation
by Policy
Life Insurance Policyholders, by Policy
Life Insurance Policyholder Penetration, by Policy
Life Insurance Policyholder Share, by Policy
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Source & Notes
Data Table
Source: EMARKETER Forecast- February 2026 
Note: renter households with at least one member whose name is on a home insurance policy as the owner of the policy; policies include those with delinquent payments and those paid by someone outside the household
Additional Note: HO-4 policies are included.
Methodology: Estimates are based on the analysis of various elements related to the insurance market, including historical trends and revenue reports of the major players in the insurance market, historical trends in consumer behavior, reported national statistics from standard-setting organizations, government branches, census bureaus, and the Federal Reserve, and estimates from other industry associations.
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