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Paid Retail Membership Users
Overall Revenues
Paid Retail Membership Fee Revenues
Revenues by Program
Amazon Prime Membership Fee Revenues
BJ’s Wholesale Club Membership Fee Revenues
Costco Wholesale Membership Fee Revenues
Sam's Club Membership Fee Revenues
Walmart+ Membership Fee Revenues
Average Annual Membership Fee Revenue per Household
Average Annual Membership Fee Revenue per Amazon Prime Member Household
Average Annual Membership Fee Revenue per BJ's Wholesale Club Member Household
Average Annual Membership Fee Revenue per Costco Wholesale Member Household
Average Annual Membership Fee Revenue per Sam's Club Member Household
Average Annual Membership Fee Revenue per Walmart+ Member Household
Overall Households and Users
Paid Retail Membership Households
Paid Retail Membership Users
Households
Amazon Prime Households
Walmart+ Households
Costco Wholesale Member Households
Sam's Club Member Households
BJ's Wholesale Club Member Households
Users
Amazon Prime Users
Walmart+ Users
Costco Wholesale Users
Sam's Club Users
BJ's Wholesale Club Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- May 2026 
Note: ages 18+, individuals who have a paid retail membership account use it at least once during the calendar year;
Additional Note: The user does not need to be the primary account holder.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.
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