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Affiliate Marketing Spending

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Retail Affiliate Marketing Spending

Nonretail Affiliate Marketing Spending

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Affiliate-driven Retail Category Ecommerce Sales

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Source & Notes

Data Table

Source: EMARKETER Forecast, September 2025 - January 2026

Note: commissions paid by a site or app based on agreements in which published content from another site or app drives traffic to it in exchange for a share of the sales stemming from that traffic

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.

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