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Commerce Media Display Ad Spending
Overall
by Type
by Company
Source: EMARKETER Forecast, April 2026 - May 2026
Note: digital advertising that appears on websites or apps owned and operated by companies primarily engaged in selling products or services or that is bought through a commerce company’s media network or demand-side platform (DSP) utilizing first-party data for real-time targeting; includes ads purchased through commerce media networks that may not appear on commerce sites or apps; includes commerce intermediary, financial, retail, and travel media ad spending; excludes purchase-dependent marketing partner offers
Additional Note: Display ad spending includes banners, rich media, sponsorships, video, and ads such as Facebook's Feed Ads and X's Promoted Posts, and includes display-oriented formats on social networks, even if triggered by search queries.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.