Magnite Connected TV Net Ad Revenues
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Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: includes advertising that appears on connected TV devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Additional Note: Examples include display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube. Network-sold inventory from traditional linear TV and addressable TV advertising is excluded.
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