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EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.

Updated: 2025

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from first-party benchmark sources, consumer media consumption trends, consumer device usage trends, and Insider Intelligence interviews with executives at ad agencies, brands, media publishers, and other industry leaders. Netflix user forecast is based on the analysis of survey and traffic data from research firms and regulatory agencies; Netflix company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Updated: 2025

Ad-supported video on demand (AVOD) Ad load is the share of advertising within an ad-supported video on demand (AVOD) platform, expressed as the number of commercial minutes per hour of program content.

Updated: 2025

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Ad Supported Video on Demand (AVOD) Ad Load (US)

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