Products

Actions
Actions are the total number of completed conversions, such as purchases or sign-ups, driven by an ad
By Industry
Ad Conversion Rate
The percentage of users who take a desired action after interacting with an ad.
By Industry and Country
Ad Supported Video on Demand (AVOD) Ad Load (US)
Ad load is the share of advertising expressed as the number of commercial minutes per hour of program content.
By Platform
Ad Supported Video on Demand (AVOD) CPM (US)
Cost per impression (CPM) is the amount advertisers pay for every thousand impressions of their ads for each time period.
Forecast
Ad Supported Video on Demand (AVOD) CPM Growth (US)
Cost per impression (CPM) growth is the change in the amount advertisers pay for every thousand impressions of their ads for each time period.
Forecast

Ad Supported Video on Demand (AVOD) Impressions (US)
An ad impression represents the number of instances an advertisement is displayed.
Forecast
Ad Supported Video on Demand (AVOD) Impressions Growth (US)
An ad impression represents the number of instances an advertisement is displayed.
Forecast
Ad View Composition
By Device
By Vertical
Ad View Growth
Overall
Ad Viewability Rates
A video ad impression is viewable if the ad is playing while at least 50% of the pixels are on screen for at least two continuous seconds.
By Device and Region

Ad Views
By Transaction Type
Add-To-Cart Rate
Add-to-cart rate is totaling add-to-cart sessions divided by total sessions.
By Region
By Device
By Industry
By Platform, Product, Industry and Country
Add-to-Cart Rate (US, Canada)
Add-to-cart rate is the percentage of visitors who add at least one advertised product to their shopping cart out of all site visitors.
By Industry and Country
Advertising Cost of Sale (ACOS)
Advertising Cost of Sale (ACOS) is the amount spent on ads divided by the number of ad attributed sales.
By Platform, Product, Industry and Country
AI Overview (AIO) Count (US, UK)
AI Overviews Count is the brands or websites most frequently featured in AI-generated search summaries.
By Industry, and by country

AI Overview (AIO) Presence Rate (US, UK)
AI Overview (AIO) Presence Rate measures the search keywords that would trigger an AIO shown as a share of overall search keywords, thereby approximating the overall search volume/results that would feature AIOs.
By Industry, by country, and by product category
Amazon Average Selling Price (ASP)
Amazon average selling price is calculated as ordered revenue divided by ordered units.
Overall
Amazon Indexed Revenue Loss Due to OOS
Amazon indexed revenue loss due to out of stock is the revenue lost in the selected time period due to ASINs (Amazon Standard Identification Number) not being available for sale, indexed to December 2022.
Overall
Amazon Replenishable Out of Stock (Rep OOS)
Amazon replenishable out of stock is the percentage of total unavailable glance views across all ASINs (Amazon Standard Identification Number) out of the total glance views.
Overall
App Engagement Score
The ratio of daily active users (DAU) to monthly active users (MAU) which measures how many monthly active users return daily
By Industry

App Install Ad Spend
App install ad spend is the average budget an app spends on user acquisition in USD.
By Vertical
App Installs
App installs are the average number of app downloads per app.
By Vertical
App Session Length
The average time users spend in an “active” app session—that is, when the app is running in the foreground. Each app session has a start and finish. It is calculated by subtracting the start time from the finish time
By Industry
App Sessions Per Active User
The average number of sessions for active app users within a month, calculated as total app sessions divided by total active users
By Industry
App Tracking Transparency Opt-In Rate
App tracking transparency (ATT) is the share of iOS 14.5+ users who allowed "tracking" via the ATT prompt.
By Vertical

Attention Metric (AU)
Attention Metric AU measures the likelihood of a placement to effectively capture attention and generate impactful outcomes.
By Channel and Platform
Attributed Sales Growth (US, Canada)
The change in sales attributed to ecommerce activities over a specific period.
By Industry and Country
Attributed Spend Growth
The change in costs incurred by advertisers for the relevant ad type.
By Industry and Country
Audience Share of Targeted Campaigns
Targeted campaigns refers to the various methods through which advertisers direct ads to specific groups.
Overall
Audience-Targeted Campaign Growth
Targeted campaigns refers to the various methods through which advertisers direct ads to specific groups.
Overall

Authentic Rate
Authentic rate measures how many impressions are brand safe, fraud-free, viewable, and in-geography.
By Region and Ad Format
Authentic Rate Growth
Authentic rate measures how many impressions are brand safe, fraud-free, viewable, and in-geography.
By Region and Ad Format
Average Discount Rate
Discount rate is the share of an order amount that was reduced due to merchandise or other discounts.
By Region
By Vertical
Average Discount Rate (US, Canada)
Discount rate is the share of an order amount that was reduced due to merchandise or other discounts.
By Industry and Country
Average Mobile Ad Spend
Average Ad Spend is the amount mobile marketers allocate to acquire users or drive in-app actions, calculated by dividing total spend across app campaigns by the number of campaigns or apps included.
By Industry and Country

Average Monthly Podcast Ad Spend Growth
Monthly change in the costs incurred by advertisers for the relevant ad type
By Campaign Objective
Average Order Value (AOV)
Average order value (AOV) is calculated as revenues divided by total purchases.
By Industry
By Device
By Region
Average Page Views
Instance of an internet user visiting a particular page on a website
By Operating System
By Device and Region
Average Podcast Ad Length
The average podcast ad duration
Overall
Average Podcast Ad Load
The average ad time as a percentage of the total episode time
Overall
By Genre
By Episode Length

Average Podcast Ad Spend Per New Brand Advertiser
The costs incurred by new brand advertisers for the relevant ad type
Overall
Average Podcast and Simulcast Advertiser Renewal Rate
The percentage of direct response advertisers that advertised on a podcast for at least three months
By Campaign Objective
Average Revenue Per Visitor (US, Canada)
Average revenue per visitor is the average revenue generated per visit to the retail site.
By Industry and Country
Average Session Duration (US)
Average session duration is calculated as the total time spent across all user sessions divided by the total number of sessions; shown in minutes and seconds (mm:ss).
By Industry
Average Social Ad Impression Per Day Per MAU Growth
An ad impression represents the number of instances an advertisement is displayed.
Forecast

Average Social Ad Impression Per Hour Per MAU Growth
An ad impression represents the number of instances an advertisement is displayed.
Forecast
Average Social Ad Impressions Per Day Per MAU
An ad impression represents the number of instances an advertisement is displayed.
Forecast
Average Social Ad Impressions Per Hour Per MAU
An ad impression represents the number of instances an advertisement is displayed.
Forecast
Average Spend Per Visit
Average spend per visit is the per-visit average amount spent by shoppers.
By Region
By Vertical
Average Transaction Value Growth
Average order value growth is revenues divided by total purchases growth over time
Overall

Average Transactions Per User
Transactions per user is total purchases divided by unique users.
By Region
By Device
By Industry
Bounce Rate
Bounce rate is the percentage of people that land on a page and leave.
By Device
Bounce Rate (B2B)
Bounce rate is the percentage of people that land on a page and leave.
By Sector
By Device and Sector
Bounce Rate (US)
Bounce rate is the percentage of people that land on a page and leave.
By Industry
Cart Abandonment Rate
Cart abandonment rate is totaling sessions with a purchase divided by total sessions with an add-to-cart.
By Region
By Device
By Industry
By Device and Region
By Device and Vertical
Checkout Abandonment Percentage (US)
Checkout Abandonment Percentage is calculated by totaling sessions with a purchase divided by total sessions with an add-to-cart.
By Industry
Click Growth
The change in the number of times a user clicks on an ad.
By Industry and Country
Clickthrough Rate (CTR) Growth
The change in clickthrough rate over a specific period.
By Industry and Country
Commission Payouts (GTV)
Commission Payouts (GTV) is the total commission paid out based on the gross transaction value of sales
By Industry
Content Composition
By Format
Conversion Rate
Conversion rate is sessions with a purchase divided by total sessions.
By Region
By Industry
By Device
By Operating System
By Device and Region
Conversion Rate Growth
Conversion rate growth is change in sales transactions as a percentage of traffic over time
Overall
Conversion Share
By Industry and Country
Cost per Acquisition (CPA)
Cost per Acquisition (CPA) is the amount spent on ads divided by the number of conversions
By Industry
Cost Per Install (CPI)
Cost per install is the cost in USD that an advertiser pays a publisher for delivering a single non-organic install.
By Vertical
Cost per Lead (CPL)
Cost per lead (CPL) is the average cost to acquire a new lead by dividing the total marketing spend by the number of leads generated.
By Industry
CTV Average Engagement per Impression
Average engagement per impression is the proportion of impressions where a user actively pushes a button on their remote to make a selection on an interactive ad on CTV.
Overall
By Industry
By Ad Type
By QR Code Inclusion
CTV Average Selection Rate
Average selection rate is the proportion of impressions where a user actively selects a preference of an ad to watch.
Overall
CTV QR Code Scan Rate
QR code scan rate is the proportion of QR codes scanned out of the total visible impressions delivered.
Overall
Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) is the measure of total revenues generated from a customer over their entire relationship with a business.
By Industry
Daily Retention Rate
Daily retention rate is the share of users who install the app then open the app on a specific day after the install.
By Vertical
Day 2 App Activation Rate
The percentage of customers who return to an app on the second day after its download. It’s calculated using the download date and subsequent app sessions
By Industry
Day 30 App Activation Rate
The percentage of customers who return to an app on the 30th day after its download. It’s calculated using the download date and subsequent app sessions
By Industry
Detail Page View Rate
The number of detail page views divided by the number of impressions.
By Industry and Country
Digital Commerce Growth
Digital commerce growth is the year-over-year (YoY) change in revenue on a per-period basis
By Region
By Vertical
Digital Commerce Growth (US, Canada)
Digital commerce growth is the year-over-year (YoY) change in revenue on a per-period basis
By Industry and Country
Display Ad Brand Risk
Brand risk represents the impressions on pages that are flagged for posing various levels of harm to brand image and/or reputation through association.
By Device and Region
Display Ad Click Growth
Click growth calculated based on the sum of clicks for each time period.
By Platform
Display Ad Clicks
Display ad clicks is the number of times users click on a display ad.
By Industry and Region
Display Ad CPC Growth
CPC (cost-per-click) growth would be percent change in the sum of spend divided by clicks for each time period.
By Platform and Retail Product
Display Ad CPM
Display ad CPM is the average cost per thousand impressions for a display ad, indicating the cost to reach a thousand viewers.
By Industry and Country
Display Ad CPM Growth
Display ad CPM (cost per thousand impressions) would be percent change in the sum of spend divided by impressions for each time period.
By Platform
Display Ad CTR
Display ad CTR is the percentage of users who click on a display ad after seeing it, indicating its ability to generate interest.
By Industry and Region
Display Ad Fraud Rates
Ad fraud represents any impressions resulting from a deliberate activity that prevents the proper delivery of ads to real people, at the right time, in the right place.
By Device and Region
Display Ad Impressions
Display ad impressions are the number of instances a display ad is shown on digital platforms.
By Industry and Country
By Industry and Region
Display Ad Spend
Display ad spend is the total amount spent on running display ad campaigns.
By Industry and Country
Display Ad Spend Growth
Display ad spend growth is calculated based on the sum for each in the respective time periods.
By Platform
Ecommerce Actions (North America)
Actions are the total number of completed conversions, such as purchases or sign-ups, driven by an ad
By Industry
Ecommerce Ad Attributed Sales
Ecommerce ad attributed sales are revenues generated from attributed ad clicks.
By Platform, Product, Industry and Country
Ecommerce Ad Spend
Ecommerce ad spend are the costs incurred by advertisers for the relevant ad type.
By Platform, Product, Industry and Country
Ecommerce Clicks (North America, Latin America)
Clicks are the total number of distinct users who click on an ad or link
By Platform, Product, Industry and Country
By Industry
Ecommerce Commission Payouts (GTV) (North America)
Commission Payouts (GTV) is the total commission paid out based on the gross transaction value of sales
By Industry
Ecommerce Conversion Rate
Ecommerce Conversion rate is the ecommerce sales transactions as a percentage of ecommerce traffic over time.
By Country/Region
By Industry
By Platform, Product, Industry and Country
By Industry and Country
By Platform, Industry and Country
Ecommerce Conversion Rate (US)
Conversion rate is sessions with a purchase divided by total sessions.
By Industry
Ecommerce Cost per Acquisition (CPA) (US & Canada)
Cost per acquisition (CPA) is the amount spent on ads divided by the number of conversions.
By Industry and Country
Ecommerce Cost Per Action (North America)
Cost per Action (CPA) is the cost spent per completed action, such as a sale or sign-up.
By Industry
Ecommerce Cost per View (CPV)
Ecommerce Cost per View (CPV) is the amount spent on ads divided by the number of ad views.
By Platform, Product, Industry and Country
Ecommerce CPC (Latin America)
Cost per Click (CPC) is the cost spent per unique click on an ad, indicating click efficiency.
By Platform, Product, Industry and Country
Ecommerce CPC (North America, US)
Cost per click (CPC) is calculated as total advertising spend divided by the number of clicks generated.
By Industry
Ecommerce CPC (North America)
Ecommerce CPC is the total advertising cost divided by the number of clicks.
By Industry
Ecommerce CPC (US, Canada)
Ecommerce CPC is the total advertising cost divided by the number of clicks.
By Industry and Country
Ecommerce CPM
Ecommerce CPM is the amount advertisers pay for every thousand impressions of their ads for the selected period; represented as the amount spent on ads divided by the number of ad impressions multiplied by 1000.
By Platform, Product, Industry and Country
Ecommerce CTR
Ecommerce CTR is the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question; expressed as a percentage.
By Platform, Product, Industry and Country
Ecommerce Detail Page View Rate
Ecommerce detail page view rate is the number of detail page views divided by the number of impressions.
By Platform, Product, Industry and Country
Ecommerce Detail Page Views (DPV)
Ecommerce detail page views are the number views for product detail pages.
By Platform, Product, Industry and Country
Ecommerce Impressions
Ecommerce impressions are the number of times the ad is displayed to a user. For video ads, this does not mean the video has to be viewed.
By Platform, Product, Industry and Country
Ecommerce Item Count (North America)
Item count is the total number of unique products purchased in completed transactions
By Industry
Ecommerce New-To-Brand Orders
Ecommerce New-To-Brand orders are ad attributed orders from customers who have not purchased from the advertised brand on that specific marketplace within the last 12-months.
By Platform, Product, Industry and Country
Ecommerce New-To-Brand Revenue
Ecommerce New-To-Brand revenue is ad attributed sales from customers who have not purchased from the advertised brand on that specific marketplace within the last 12 months.
By Platform, Product, Industry and Country
Ecommerce Orders
Ecommerce orders are the number of orders placed.
By Platform, Product, Industry and Country
Ecommerce Revenue (GMV) (North America)
Revenue (GMV) is the total value of goods or services sold before deductions like fees or commissions
By Industry
Ecommerce ROAS (Latin America)
Ecommerce ROAS is the total revenues attributed to ad campaigns divided by the total ad spend for these campaigns.
By Platform, Product, Industry and Country
Ecommerce ROAS (North America)
Ecommerce ROAS is the total revenues attributed to ad campaigns divided by the total ad spend for these campaigns.
By Industry
Ecommerce Units
Ecommerce units is the total ad attributed units that are sold.
By Platform, Product, Industry and Country
Email Bounce Rate
Email bounce rate is the percentage of sent emails that were not successfully delivered to the recipients' inboxes.
By Region
By Country
By Industry
By Message Type
By Region, Industry and Type
Email Campaign Conversion Rates
Email Campaign conversion rates is calculated by the number of orders placed divided by the number of emails delivered.
By Industry
Email Click Rates
The percentage of email recipients who click on one or more links contained within an email message
By Email Type
By Industry
Email Click-To-Open Rates
Email click to open rate is the number of unique clicks to unique opens.
By Region
By Country
By Message Type
By Region, Industry and Type
By Industry
Email Clickthrough Rate
Email clickthrough rate is the percentage of recipients who clicked on one or more links contained in an email message.
By Region, Industry and Type
By Region
By Country
By Message Type
By Industry
Email Conversion Rates
Email conversion rates is calculated by dividing total orders by total emails sent.
By Email Type
By Region, Industry and Type
Email Open Rates
The open rate of a campaign shows how many recipients have opened the email.
By Email Type
By Region
By Country
By Message Type
By Region, Industry and Type
By Industry
Email Spam Rates
The percentage of recipients who mark an email as spam or report it as unsolicited or unwanted
By Region
By Country
By Industry
By Message Type
Email Unsubscribe Rates
The percentage of email recipients who choose to opt out or unsubscribe from an email list
By Region
By Country
By Industry
By Message Type
By Region, Industry and Type
Facebook Ad Clicks
Facebook ad clicks are the total number of clicks received on a Facebook ad over a specified timeframe.
By Industry
Facebook Ad CPC
Facebook ad CPC is the average cost per click for a Facebook ad, determined by dividing total ad spend by total clicks.
By Industry
Facebook Ad CPM
Facebook ad CPM is the cost per 1,000 impressions of a Facebook ad, calculated by dividing total ad spend by impressions and multiplying by 1,000.
By Industry
Facebook Ad CTR
Facebook ad CTR is the percentage of ad impressions on Facebook that resulted in clicks, calculated by dividing clicks by impressions.
By Industry
Facebook Ad Frequency
Facebook ad frequency is the average number of times a unique user sees a Facebook ad during a specified period.
By Industry
Facebook Ad Impressions
Facebook ad impressions are the total number of times an ad is shown on Facebook, regardless of engagement.
By Industry
Facebook Average Comments Per Link Post
Facebook average comments per link post are the amount of comments on a Facebook link post.
By Account Size and Industry
Facebook Average Comments Per Photo Post
Facebook average comments per photo post are the amount of comments on a Facebook photo post.
By Account Size and Industry
Facebook Average Comments Per Video Post
Facebook average comments per video post are the amount of comments on a Facebook video post.
By Account Size and Industry
Facebook Average Engagement Rate Per Link Post
Facebook average engagement rate per link post is the percentage of an audience that engaged with a Facebook link post.
By Account Size and Industry
Facebook Average Engagement Rate Per Photo Post
Facebook average engagement rate per photo post is the percentage of an audience that engaged with a Facebook photo post.
By Account Size and Industry
Facebook Average Engagement Rate Per Video Post
Facebook average engagement rate per video post is the percentage of an audience that engaged with a Facebook video post.
By Account Size and Industry
Facebook Average Link Posts Per Month
Facebook average posts per month are the amount of posts on a Facebook page per month.
By Account Size and Industry
Facebook Average Link Posts Per Week
Facebook average posts per week are the amount of posts on a Facebook page per week.
By Account Size and Industry
Facebook Average Photo Posts Per Month
Facebook average posts per month are the amount of posts on a Facebook page per month.
By Account Size and Industry
Facebook Average Photo Posts Per Week
Facebook average posts per week are the amount of posts on a Facebook page per week.
By Account Size and Industry
Facebook Average Reactions Per Link Post
Facebook average reactions per link post are the number of reactions a facebook link post received. This includes like, love, wow, haha, sad, and anger reactions.
By Account Size and Industry
Facebook Average Reactions Per Photo Post
Facebook average reactions per photo post are the number of reactions a facebook photo post received. This includes like, love, wow, haha, sad, and anger reactions.
By Account Size and Industry
Facebook Average Reactions Per Video Post
Facebook average reactions per video post are the number of reactions a facebook video post received. This includes like, love, wow, haha, sad, and anger reactions.
By Account Size and Industry
Facebook Average Shares Per Link Post
Facebook average shares per link post are the amount of shares on a Facebook link post.
By Account Size and Industry
Facebook Average Shares Per Photo Post
Facebook average shares per photo post are the amount of shares on a Facebook photo post.
By Account Size and Industry
Facebook Average Shares Per Video Post
Facebook average shares per video post are the amount of shares on a Facebook video post.
By Account Size and Industry
Facebook Average Video Posts Per Month
Facebook average posts per month are the amount of posts on a Facebook page per month.
By Account Size and Industry
Facebook Average Video Posts Per Week
Facebook average posts per week are the amount of posts on a Facebook page per week.
By Account Size and Industry
Facebook Posts Per Day
By Industry
Foot Traffic
Measures foot traffic growth
By Category
Gaming App Install Ad Spend
App install ad spend is the average budget an app spends on user acquisition in USD.
By Vertical
Gaming App Installs
App installs are the average number of app downloads per app.
By Vertical
Gaming Cost Per Install (CPI)
Cost per install is the cost in USD that an advertiser pays a publisher for delivering a single non-organic install.
By Vertical
Gaming Daily Retention Rate
Daily retention rate is the share of users who install the app then open the app on a specific day after the install.
By Vertical
Gaming Install-To-Purchase Conversion Rate
Install-to-purchase conversion rate is the percentage of users who made at least one in-app purchase within 30 days of install.
By Vertical
Gaming Non-Organic Installs
Non-organic installs are the average number of non-organic (marketing-driven) app installs per app.
By Vertical
Gaming Organic Installs
Organic installs are app downloads that occur without any direct effort by a marketer to acquire users via paid or owned media campaigns.
By Vertical
Gaming Paid Remarketing Conversions
Paid remarketing conversion is the average number of remarketing conversions per app, counted when a user clicks on a remarketing ad and opens the app.
By Vertical
Gaming Uninstall Rate
Uninstall rate is the percentage of users who uninstalled the app within 30 days of install.
By Vertical
Google Ad Clicks
Google ad clicks are the total number of clicks received on Google ads during a defined timeframe.
By Industry
Google Ad Conversion Rate
Google ad conversion rate is the percentage of ad clicks that resulted in a conversion, calculated by dividing conversions by clicks.
By Industry
Google Ad Conversion Value
Google ad conversion value is the total value of conversions generated from Google ads, reflecting the revenue produced from completed actions.
By Industry
Google Ad Conversions
Google ad conversions are the total number of completed actions attributed to Google ads, such as purchases or sign-ups.
By Industry
Google Ad Cost
Google ad cost is the total amount spent on Google ads during a specified period.
By Industry
Google Ad CPC
Google ad CPC is the average cost incurred for each click on a Google ad, calculated by dividing total ad spend by total clicks.
By Industry
Google Ad CTR
Google ad CTR is the percentage of impressions on Google ads that resulted in clicks, calculated by dividing clicks by impressions.
By Industry
Google Ad Impressions
Google ad impressions are the total number of times a Google ad is displayed across search results or partner sites.
By Industry
Google Ad Total Conversions
Google ad total conversions are the cumulative number of conversions attributed to Google ads, reflecting all successful actions completed.
By Industry
Google Ads Clickthrough Rate (CTR)
Google Ad CTR is the total number of clicks divided by the total number of impressions attributed to the selected advertising campaign on Google.
By Industry
Google Ads CPM
Google Ad CPM is the amount advertisers pay for every thousand impressions of their ads for each time period on Google.
By Industry
Google Bounce Rate
Google bounce rate is the percentage of visitors who leave a website after viewing only one page, indicating single-page sessions.
By Industry
Google Search Console CTR
Google search console CTR is the percentage of clicks received from search results compared to the total number of impressions, reflecting organic search performance.
By Industry
Identified User Coverage
The percentage of a brand’s audience that’s paired with a unique user identifier. It’s calculated using the devices associated with a customer ID divided by the total devices
By Industry
Impression Growth
The change in the number of times the ad is displayed to a user.
By Industry and Country
Instagram Affiliate Engagement Rate
The percentage of an affiliate influencer’s audience that interacts with an affilliate influencer's campaign or post on Instagram; this includes likes, comments, and shares
By Follower Count
By Format
Instagram Affiliate Impression Per Follower Rate
The number of affiliate-generated views that a specific post or piece of content received over a specific period of time on Instagram
By Follower Count
By Format
Instagram Affiliate Reach
The percentage of followers and viewers from an affiliate influencer’s audience that is exposed to the affilliate influencer's campaign or post on Instagram
By Follower Count
By Format
Instagram Affiliate View Rate
The percentage of an affiliate influencer’s audience that views an affilliate influencer's campaign or post on Instagram
By Follower Count
By Format
Instagram Average Engagement Rate Per Post
Instagram average engagement rate per post is the percentage of an audience that engaged with an Instagram post.
By Account Size and Industry
Instagram Average Monthly Follower Growth Rate
Instagram average monthly follower growth rate is the percentage of Instagram followers you increased over a period.
By Account Size and Industry
Instagram Average Organic Engagement Rate
The percentage of total engagements (likes, comments, shares, etc.) divided by the total number of followers for a given Instagram account or post; excludes any engagements generated through paid promotion or advertising.
By Follower Count and Influencer Type
By Industry
Instagram Average Posts Per Month
Instagram average posts per month are the amount of posts on a Instagram page per month.
By Account Size and Industry
Instagram Average Posts Per Week
Instagram average posts per week are the amount of posts on a Instagram page per week.
By Account Size and Industry
Instagram Average Reach Per Post
Instagram average Reels reach per post is the number of unique Instagram accounts who saw a Reel post.
By Account Size and Industry
Instagram Average Reels Shares Per Post
Instagram average Reels shares per post are the number of people who shared an Instagram Reel.
By Account Size and Industry
Instagram Average Reels Video Views Per Month
Instagram average Reels video views per month are the total number of plays for Instagram Reel video posts during the month, averaged across three quarters.
By Account Size and Industry
Instagram Average Reels Video Views Per Post
Instagram average Reels video views per post are the number of times that an Instagram Reel video is played. A video view is counted after 1ms of playback. Replays are excluded.
By Account Size and Industry
Instagram Average Saves Per Post
Instagram average saves per post are the amount of times an Instagram post was saved.
By Account Size and Industry
Instagram Posts Per Day
By Industry
Install-To-Purchase Conversion Rate
Install-to-purchase conversion rate is the percentage of users who made at least one in-app purchase within 30 days of install.
By Vertical
Item Count
Item count is the total number of unique products purchased in completed transactions
By Industry
Landing Page Conversion Rates
The percentage of visitors to a specific landing page who take a desired action
By Industry
Lead Generation Click-through Rate (Lead Gen CTR)
Lead generation clickthrough rate (Lead Gen CTR) is the percentage of ad impressions that resulted in clicks aimed at generating leads, measuring the effectiveness of lead-focused ads.
By Industry
LinkedIn Ad Clicks
LinkedIn ad clicks are the total number of clicks received on a LinkedIn ad during a specified period.
By Industry
LinkedIn Ad CPC
LinkedIn ad CPC is the average cost incurred for each click on a LinkedIn ad, calculated by dividing total ad spend by total clicks.
By Industry
LinkedIn Ad CTR
LinkedIn ad CTR is the percentage of ad impressions on LinkedIn that resulted in clicks, calculated by dividing clicks by impressions.
By Industry
LinkedIn Ad Impressions
LinkedIn ad impressions are the total number of times an ad is displayed on LinkedIn, regardless of user interaction.
By Industry
Median Monthly Social Ad CPC
Median monthly ad CPC (cost per click) is calculated as median monthly ad account CPC
By Industry
By Region
Overall
Median Monthly Social Ad CTR
Median monthly ad CTR (click-through-rate) is calculated as median monthly ad account CTR
By Industry
By Region
Overall
Median Monthly Social Ad Spend
Median monthly ad spend is calculated as median monthly ad account spend
By Industry
By Region
Overall
Meta Ads Clickthrough Rate (CTR)
Meta Ad CTR is the total number of clicks divided by the total number of impressions attributed to the selected advertising campaign on Meta platforms.
By Industry
Meta Ads CPM
Meta Ad CPM is the amount advertisers pay for every thousand impressions of their ads for each time period on Meta platforms.
By Industry
Mobile Ad Clickthrough rate (CTR)
Clickthrough rate (CTR) is the percentage of ad impressions that result in a click, measuring engagement.
By Industry and Country
Mobile Ad Cost Per Impression (CPM)
Average mobile ad cost per thousand (CPM) is the amount advertisers pay for every thousand impressions of their mobile ads.
Forecast
Mobile Ad Cost Per Impression (CPM) Growth
Average mobile ad cost per thousand (CPM) growth is the year-over-year change in the amount advertisers pay for every thousand impressions of their mobile ads.
Forecast
Mobile Ad CPM
Mobile ad CPM is the average cost per thousand impressions for mobile ads, reflecting the cost to reach mobile audiences.
By Industry and Country
Mobile Ad Impressions
Mobile ad impressions are the number of instances a mobile ad is displayed on mobile devices.
By Industry and Country
Mobile Ad Spend
Mobile ad spend is the total amount spent on advertising campaigns targeting mobile devices.
By Industry and Country
Mobile Conversion Rate (CVR)
Conversion Rate (CVR) is the percentage of users who complete a desired in-app action—such as an install, registration, or purchase—out of the total who clicked or viewed a mobile ad.
By Industry and Country
Mobile Cost per Click (CPC)
Cost per Click (CPC) is the cost spent for each click on an ad, measuring click efficiency.
By Industry and Country
Mobile Cost per Thousand Impressions (CPM)
Cost per Thousand Impressions (CPM) is the cost spent to deliver one thousand ad impressions, reflecting ad reach efficiency.
By Industry and Country
Mobile In-App Ad Cost Per Impression (CPM)
Average mobile in-app ad cost per thousand (CPM) is the amount advertisers pay for every thousand impressions of their in-app mobile ads.
Forecast
Mobile In-App Ad Cost Per Impression (CPM) Growth
Average mobile in-app ad cost per thousand (CPM) growth is the year-over-year change in the amount advertisers pay for every thousand impressions of their in-app mobile ads.
Forecast
Mobile Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) is the revenues generated for every dollar spent on advertising, indicating ad performance.
By Industry and Country
Mobile Web/Browser Ad Cost Per Impression (CPM)
Average mobile web/browser ad cost per thousand (CPM) is the amount advertisers pay for every thousand impressions of their mobile web/browser ads.
Forecast
Mobile Web/Browser Ad Cost Per Impression (CPM) Growth
Average mobile web/browser ad cost per thousand (CPM) growth is the year-over-year change in the amount advertisers pay for every thousand impressions of their mobile web/browser ads.
Forecast
New Podcast Brand Advertisers
The number of new podcast brand advertisers during the quarter
Overall
By Industry
By Genre
New-to-Brand Purchase Rate Growth (US, Canada)
The purchase rate for customers identified as being new-to-brand, meaning they have not previously purchased from the brand in question.
By Industry and Country
Non-Organic Installs
Non-organic installs are the average number of non-organic (marketing-driven) app installs per app.
By Vertical
Order Growth
Order growth by device is the change in the number of orders placed from each device.
By Device and Vertical
By Device and Region
Order Share
Order share is share of ecommerce orders by device type, sliced by retail category.
By Device and Region
By Device and Vertical
Organic Installs
Organic installs are app downloads that occur without any direct effort by a marketer to acquire users via paid or owned media campaigns.
By Vertical
Pageviews Per Buying Session
By Industry
By Device and Industry
Pageviews Per Converted Buying Session
By Device and Industry
Pageviews Per Session
By Industry
By Device
Paid Remarketing Conversions
Paid remarketing conversion is the average number of remarketing conversions per app, counted when a user clicks on a remarketing ad and opens the app.
By Vertical
Paid Search Ad Click Growth
Paid search ad click growth is % change in paid search click volume vs. the prior year.
By Industry and Country
By Platform
Paid Search Ad Clicks
Paid Search Ad Clicks is the number of times users click on sponsored search results that appear in response to a query on a search engine.
By Platform
Paid Search Ad Clickthrough Rate (CTR)
Paid search ad clickthrough rate (CTR) is the percentage of impressions on a paid search ad that result in a click.
By Industry
Paid Search Ad Conversion Rate (CVR)
Paid search ad conversion rate (CVR) is the percentage of users who clicked a paid search ad and completed a desired action (e.g., made a purchase or signed up).
By Industry
Paid Search Ad Cost Per Click (CPC)
Paid search ad cost per click (CPC) is the average cost you paid for each click generated by a paid search ad.
By Industry
Paid Search Ad Cost Per Impression (CPM)
Paid search ad cost per impression (CPM) is the average cost incurred for every 1,000 impressions a paid search ad receives.
By Industry
Paid Search Ad Cost Per Lead (CPL)
Paid search ad cost per lead (CPL) is the average cost to generate one lead through a paid search campaign.
By Industry
Paid Search Ad CPC
By Industry and Country
By Platform
Forecast
Paid Search Ad CPC Growth
By Industry and Country
By Platform
Forecast
Paid Search Ad CTR
By Industry and Country
Paid Search Ad CTR Growth
By Industry and Country
Paid Search Ad Impression Growth
By Industry and Country
Paid Search Ad Spend Growth
By Industry and Country
Paid Social Ad Clickthrough Rate (CTR)
Paid social ad clickthrough rate (CTR) is the percentage of impressions on a social ad that result in a click.
By Industry
Paid Social Ad Conversion Rate (CVR)
Paid social ad conversion rate (CVR) is the percentage of users who clicked a social ad and completed a desired action (e.g., made a purchase or signed up).
By Industry
Paid Social Ad Cost Per Click (CPC)
Paid social ad cost per click (CPC) is the average cost you paid for each click generated by a social ad.
By Industry
Paid Social Ad Cost Per Impression (CPM)
Paid social ad cost per impression (CPM) is the average cost incurred for every 1,000 impressions a social ad receives.
By Industry
Paid Social Ad Cost Per Lead (CPL)
Paid social ad cost per lead (CPL) is the average cost to generate one lead through a social campaign.
By Industry
Paid vs Organic Install Share
Install share is the percentage of installs divided between installs attributed to a marketing source (non-organic) and installs for which no marketing source was found (organic).
By Vertical
Percent Reach (US)
The percentage of total visits within a specific market or industry that a particular website or business receives, relative to its competitors
By Industry and Age
Pinterest Average Engagement Rate Per Post
Pinterest average engagement rate per post is the percentage of an audience that engaged with your Pin.
By Account Size and Industry
Pinterest Average Impressions Per Post
Pinterest average impressions per post is the number of times a Pin was displayed to Pinterest users.
By Account Size and Industry
Pinterest Average Monthly Follower Growth Rate
Pinterest average monthly follower growth rate is the percentage of Pinterest followers increased over a period.
By Account Size and Industry
Pinterest Average Number Of Monthly Posts
Pinterest average number of monthly posts are the amount of posts on a Pinterest page per month.
By Account Size and Industry
Pinterest Average Number Of Weekly Posts
Pinterest average number of weekly posts are the amount of posts on a Pinterest page per week.
By Account Size and Industry
Podcast Ad Spend
The costs incurred by advertisers for the relevant ad type
By Industry
By Show Rank
Podcast Ad Spend Growth
Year-over-year change in the costs incurred by advertisers for the relevant ad type
Overall
Programmatic Ad Clickthrough Rate (CTR)
Programmatic ad clickthrough rate (CTR) is the percentage of impressions on a programmatic ad that result in a click.
By Industry
Programmatic Ad Conversion Rate (CVR)
Programmatic ad conversion rate (CVR) is the percentage of users who clicked a programmatic ad and completed a desired action (e.g., made a purchase or signed up).
By Industry
Programmatic Ad Cost Per Click (CPC)
Programmatic ad cost per click (CPC) is the average cost you paid for each click generated by a programmatic ad.
By Industry
Programmatic Ad Cost Per Impression (CPM)
Average programmatic ad cost per thousand (CPM) is the amount advertisers pay for every thousand impressions of their programmatic ads.
By Industry
Forecast
Programmatic Ad Cost Per Impression (CPM) Growth
Average programmatic ad cost per thousand (CPM) growth is the year-over-year change in the amount advertisers pay for every thousand impressions of their programmatic ads.
Forecast
Programmatic Ad Cost Per Lead (CPL)
Programmatic ad cost per lead (CPL) is the average cost to generate one lead through a programmatic campaign.
By Industry
Programmatic Ad Spend Growth
By Industry
Programmatic Ad View Growth
Overall
Programmatic Average CPM
By Venue Category
Programmatic Percent Spend
By Industry
Programmatic Spend Distribution
By Asset Category
Purchase Rate (US, Canada)
The number of conversions divided by the number of impressions.
By Industry and Country
Push Notification Conversion Rate
Push notification conversion rate is the ratio of consumers that took the desired action compared to the total number of notifications sent.
By OS, Type, Industry and Region
Push Notification CTR
Push notification CTR (click-through-rate) is the ratio of clicks received on a notification compared to the total number of subscribers to which the notification was sent.
By OS, Type, Industry and Region
Push Notification Delivery Rate
Push notification delivery rate is the ratio of impressions to the number of messages successfully sent.
By OS, Type, Industry and Region
QSR Average Sales Per Unit
QSR average sales per unit represents the average weekly sales in corporate units for the indicated restaurant.
by Company and Segment
QSR Company Units
QSR company units represents the number of restaurants that are owned and operated directly by the parent company or corporation.
by Company and Segment
QSR Company Units Growth
QSR company units growth represents the year-over-year change in the number of restaurants that are owned and operated directly by the parent company or corporation.
by Company and Segment
QSR Dedication Score
QSR dedication score is a measurement of QSR guest satisfaction on staff dedication.
By Company
QSR Food Score
QSR food score is a measurement of QSR guest satisfaction on food.
By Company
QSR Franchisee/Licence Units
QSR franchisee/licence units represent the number of independently owned and/or operated restaurant locations or outlets that are part of a particular restaurant chain or brand.
by Company and Segment
QSR Franchisee/Licence Units Growth
QSR franchisee/licence units growth represents the year-over-year change in the number of independently owned and/or operated restaurant locations or outlets that are part of a particular restaurant chain or brand.
by Company and Segment
QSR Guest Satisfaction Score
QSR guest satisfaction score is a measurement of QSR guest satisfaction across various considerations.
Overall
QSR Loyalty and Referral Score
QSR loyalty and referral score is a scored measurement of QSR guest loyalty and referral.
By Company
QSR Price/Value Score
QSR price/value score is a measurement of QSR guest satisfaction on price/value considerations.
By Company
QSR Rank
QSR rank is an ordered list of relative market positioning based on several factors unique to QSR restaurants, including average sales per unit, number of units, and sales growth.
by Company and Segment
QSR Sales
QSR sales represent US systemwide sales for the indicated restaurant.
by Company and Segment
QSR Sales Growth
QSR sales growth represent the year-over-year change in US systemwide sales for the indicated restaurant.
by Company and Segment
QSR Total Units
QSR total units represents the combined total number of restaurant locations or outlets, either independently owned and/or operated and parent company/corporation-owned and operated that are part of a particular restaurant chain or brand.
by Company and Segment
QSR Total Units Growth
QSR total units growth represents the year-over-year change in the combined total number of restaurant locations or outlets, either independently owned and/or operated and parent company/corporation-owned and operated that are part of a particular restaurant chain or brand.
by Company and Segment
Retail Conversion Rate YoY
By Industry
By Source
Retail Media Ad Click
Retail media ad clicks is the number of times users click on advertisements placed within a retailer’s digital properties, such as websites or apps.
By Platform and Product
Retail Media Ad Click Growth
Retail media ad click growth is the % change in retail media ad clicks volume vs. prior year
By Industry and Country
By Platform and Product
Retail Media Ad CPC
By Industry and Country
Retail Media Ad CPC Growth
By Industry and Country
Retail Media Ad CTR
By Industry and Country
Retail Media Ad CTR Growth
By Industry and Country
Retail Media Ad Impression Growth
By Industry and Country
Retail Media Ad Spend Growth
By Industry and Country
Retail Media Impressions
Retail media impressions are the total number of times retail media ads are displayed to users on retailer platforms, indicating the reach of advertising campaigns within retail media channels.
By Category and Device
By Category and Retailer
By Category and Social Platform
Retail Media Search Ad Clicks
Retail media ad clicks is the number of times users click on advertisements placed within a retailer’s digital properties, such as websites or apps.
Forecast
Retail Media Search Ad CPC
Average retail media search ad cost per click (CPC) is the average amount advertisers pay for each clickthrough on their search ad in the period.
By Platform and Product
Forecast
Retail Media Search Ad CPC Growth
Average retail media search ad cost per click (CPC) growth is the change in the average amount advertisers pay for each clickthrough on their search ad in the period.
By Platform and Product
Forecast
Retail Media Share of Voice
Retail media share of voice is the percentage of total advertising exposure a brand has within retail media channels, measuring its presence compared to competitors in the retail media advertising space.
By Category and Device
By Category and Retailer
By Category and Social Platform
Retail Revenue Share
By Device and Industry
Retail Traffic Share
By Device and Visitor Type
By Industry
By Source and Industry
Return on Ad Spend (ROAS)
The total revenues attributed to ad campaigns divided by the total ad spend for these campaigns. It is usually expressed in a currency and can be considered the amount of revenues for every dollar (or other currency) invested in ads.
By Platform
By Channel
By Industry and Country
Return on Ad Spend (ROAS) (Multiple Countries)
Ecommerce ROAS is the total revenues attributed to ad campaigns divided by the total ad spend for these campaigns.
By Industry and Country
By Industry and Region
By Platform
International Data: Latin America
Forecast
Return on Ad Spend (ROAS) Growth
Return on advertising spend (ROAS) growth measures the year-over-year change in how much sales revenue is generated for every dollar spent on advertising. A higher ROAS indicates more efficient and profitable ad performance.
By Platform
By Channel
Sales Growth
Sales growth is the percentage increase or decrease in total sales revenue over a defined period.
Overall
Scroll Rate
By Device and Industry
By Industry
Scroll Rate (B2B)
Scroll rate is the percentage of the page visitors have scrolled through.
By Sector
Search Engine Market Share
By Search Engine and Region
Search Keyword Rankings (US, UK)
Search Keyword Rankings is the most frequently searched terms related to a brand, category, or topic, indicating high-interest areas.
By Industry, and by country
Search Share of Voice (US, UK)
Search Share of Voice is the percentage of total advertising exposure a brand has within search channels, measuring its presence compared with competitors in the search advertising space.
By Industry, and by country
Search Volume (US, UK)
Search Volume is the measure of total keyword search activity across three years, showing interest patterns over time.
By Industry, and by country
Search Volume (US)
Search Volume is the measure of total keyword search activity across three years, showing interest patterns over time.
By product category
Session and Conversion Share
By Source
Share of Ad Views
By Distribution Platform
Share of Ad Views with Breakdown
By Distribution Platform
Share of Average Monthly Podcast Ad Spend
The costs incurred by advertisers for the relevant ad type on a monthly basis
By Campaign Objective
Share of Average Purchase Intent Clicks
Share of average purchase intent clicks is the proportion of clicks indicating purchase intent that are attributed to specific retailers, and calculated by dividing the number of purchase intent clicks a retailer receives by the total number of purchase intent clicks across all retailers, then multiplying by 100 to express it as a percentage.
By Country, Industry and Platform
By Country, Industry and Retailer
Share of Pageviews
By Device and Page Type
Share of Podcast Ad
The average distribution of podcast ads by ad position
By Ad Length
By Ad Position
Share of Podcast Ad Spend
The average distribution of podcast ads by ad spend
By Show Rank
Share of Podcast and Simulcast Ad Airtime
The average distribution of ad airtime in podcasts versus simulcasts
Overall
Share of Podcast and Simulcast Brand Advertisers
The percentage of direct response advertisers that advertised on a podcast versus a simulcast
By Campaign Objective
Share of Podcast and Simulcast Host Read Ads
The average distribution of ads that are host read in podcasts versus simulcasts
Overall
Share of Podcast Episodes
The average distribution of podcasts by episode count
By Advertiser Count
Shoppable Ad Click-through Rate (CTR)
Shoppable ad clickthrough rate (CTR) is the percentage of ad impressions that resulted in clicks, indicating how effectively the ad encourages users to engage.
By Industry and Country
Shoppable Ad Engagement Rate
Shoppable ad engagement rate is the percentage of users who interacted with the ad—through clicks, hovers, or other actions—relative to the total ad impressions.
By Industry and Country
Shoppable Ad Google Analytics Conversion Rate
Shoppable ad Google Analytics conversion rate is the percentage of clicks on shoppable ads that led to a desired action, such as a purchase, as tracked by Google Analytics.
By Industry and Country
Shoppable Ad Google Analytics Return on Ad Spend (ROAS)
Shoppable ad Google Analytics return on ad spend (ROAS) is the revenue earned for each dollar spent on shoppable advertising, based on data tracked by Google Analytics.
By Industry and Country
Shoppable Ad Platform Conversion Rate
Shoppable ad platform conversion rate is the percentage of ad interactions that resulted in a conversion, based on the platform's tracking.
By Industry and Country
Shoppable Ad Platform Return on Ad Spending (ROAS)
Shoppable ad Google Analytics return on ad spend (ROAS) is the revenue generated per dollar spent on shoppable ads, as reported by the advertising platform's own tracking data.
By Industry and Country
Shopper Yield Growth
Shopper yield growth is the percentage change in average sales per shopper over a given period. Calculated by dividing total sales by traffic and comparing against a previous timeframe.
Overall
Single Advertiser Podcast Ad Count
The distribution of ad counts for podcast episodes with a single advertiser
Overall
SMS Click Rates
The click rate of a campaign indicates the proportion of subscribers who have clicked on any of the links included in the SMS.
Overall
SMS Conversion Rates
SMS conversion rate is calculated by dividing total orders by total SMS sent.
Overall
Social Ad Clicks
Social ad clicks is the number of times users click on a social ad.
By Industry and Region
Social Ad CPM
Social ad CPM is the amount advertisers pay for every thousand impressions of their ads for the selected period.
By Country and Platform
Forecast
Social Ad CPM Growth
Forecast
Social Ad CTR
Social ad CTR (click-through-rate) is the number of clicks an ad receives divided by the total number of times the ad is displayed (impressions) in the selected period.
By Industry and Region
Social Ad Impressions
Social ad impressions is the number of times a social ad is displayed to users.
By Country and Platform
By Industry and Region
Social Ad Spend
Social ad spend is the total amount spent on running social ad campaigns.
By Country and Platform
Social Affiliate Clicks
The clicks generated by social influencer efforts, including generating traffic or leads (through affiliate links) to the company's website
By Follower Count
Social Affiliate Conversion Rate
The percentage of clicks generated by social influencer efforts, including generating traffic or leads (through affiliate links) to the company's website that also result in completed orders or purchases
By Follower Count
Social Affiliate Engagement Rate
The percentage of an affiliate influencer’s audience that interacts with an affilliate influencer's campaign or post on a social media platform; this includes likes, comments, and shares
By Platform
Social Affiliate Orders
The orders generated by social influencer efforts, including generating traffic or leads (through affiliate links) to the company's website
By Follower Count
Social Affiliate Sales
The sales or revenues generated by social influencer efforts, including generating traffic or leads (through affiliate links) to the company's website
By Follower Count
Social Affiliate View Rate
The percentage of an affiliate influencer’s audience that views an affilliate influencer's campaign or post on a social media platform
By Platform
Social Referral Share
By Platform and Region
Social Traffic Share
Social traffic share is the share of visits driven by a social media platform.
By Device and Region
By Device and Vertical
TikTok Affiliate Engagement Rate
The percentage of an affiliate influencer’s audience that interacts with an affilliate influencer's campaign or post on TikTok; includes likes, comments, and shares
By Follower Count
TikTok Affiliate View Rate
The percentage of an affiliate influencer’s audience that views an affilliate influencer's campaign or post on TikTok
By Follower Count
TikTok Average Engagement Rate Per Reach
TikTok average engagement rate by reach is the average percentage of the audience that engaged with a TikTok post.
By Account Size and Industry
TikTok Average Engagement Rate Per View
TikTok average engagement rate per view is the percentage of an audience that engaged with a TikTok video.
By Account Size and Industry
TikTok Average Monthly Follower Growth Rate
TikTok average monthly follower growth rate is the percentage of TikTok followers increased over a period.
By Account Size and Industry
TikTok Average Organic Engagement Rate
The percentage of total engagements (likes, comments, shares, etc.) divided by the total number of followers for a given TikTok account or post; excludes any engagements generated through paid promotion or advertising.
By Follower Count and Influencer Type
By Industry
TikTok Average Posts Per Month
TikTok average posts per month are the amount of posts on a TikTok page per month.
By Account Size and Industry
TikTok Average Posts Per Week
TikTok average posts per week are the amount of posts on a TikTok page per week.
By Account Size and Industry
TikTok Average Retention Rate
TikTok average retention rate is the average percentage of this TikTok video an audience watched.
By Account Size and Industry
TikTok Average Shares Per Post
TikTok average shares per post are the number of shares a TikTok video received.
By Account Size and Industry
TikTok Average Video Views Per Month
TikTok average video views per month are the number of times any organic and promoted TikTok videos were viewed during the reporting period.
By Account Size and Industry
TikTok Average Video Views Per Post
TikTok average video views per post are the total number of plays for a TikTok video posts during the month, averaged across three quarters.
By Account Size and Industry
Time Spent Per Page
By Device and Industry
Time Spent Per Session
By Device and Industry
By Industry
Time Spent Per Session (B2B)
Time spent per session is the average amount of time (minutes) that visitors spend engaging with your website or digital platform during a single visit or browsing session.
By Device
Total Social Ad Impression Growth
An ad impression represents the number of instances an advertisement is displayed.
Forecast
Total Social Ad Impressions
An ad impression represents the number of instances an advertisement is displayed.
Forecast
Traffic Growth
Traffic growth is the change in the number of total visits a website receives, where a user lands on the site and interacts with it.
By US Region
Overall
By Device and Region
By Device and Vertical
By Industry and Country
By EMEA Region
By Industry
Traffic Share
Traffic is total number of shopper devices by industry and region.
By Device and Industry
By Device and Region
By Device
By Industry and Country
By Device and Source
TV Ad Frequency (US)
TV ad frequency is the average number of times a particular TV ad is viewed by the same individual or household within a specified time frame.
By Vertical and Age
By Vertical and Household Income
TV Ad Impressions (US)
TV ad impressions are the total number of times a TV ad is viewed by an audience within a specified timeframe.
By Vertical and Age
By Vertical and Household Income
TV Ad Reach (US)
TV ad reach is the total number or percentage of unique households or individuals exposed to a TV ad within a given time period.
By Vertical and Age
By Vertical and Household Income
Uninstall Rate
Uninstall rate is the percentage of users who uninstalled the app within 30 days of install.
By Vertical
Unique Visitors (US)
The number of distinct individuals who visit a website during a specified period, counted only once regardless of how many times they visit
By Industry and Age
Units Per Transaction
Units per transaction is purchased quantities divided by total purchases.
By Region
By Device
By Industry
Video Ad CPM
Video ad CPM is the average cost per thousand impressions for video ads, indicating the cost to reach viewers with video content.
By Industry and Country
Video Ad Impressions
Video ad impressions are the number of instances a video ad is displayed across digital or streaming platforms.
By Industry and Country
Video Ad Spend
Video ad spend is the total amount spent on running video ad campaigns.
By Industry and Country
Video Completion Rate (VCR)
By Video Ad Duration and Device
Video Impression Share
By Device
X (formerly Twitter) Average Engagement Rate Per Post
X (formerly Twitter) average engagement rate per post is the average percentage of an X audience that engaged with your tweet during a given time period.
By Account Size and Industry
X (formerly Twitter) Average Impressions Per Post
X (formerly Twitter) average impressions per post is the number of times a Tweet was displayed to X users.
By Account Size and Industry
X (formerly Twitter) Average Link Clicks Per Post
X (formerly Twitter) average link clicks per post is the total number of times a an X link was clicked during the reporting period.
By Account Size and Industry
X (formerly Twitter) Average Posts Per Month
X (formerly Twitter) average posts per month are the amount of posts on an X page per month.
By Account Size and Industry
X (formerly Twitter) Average Posts Per Week
X (formerly Twitter) average posts per week are the amount of posts on an X page per week.
By Account Size and Industry
YouTube Average Monthly Subscriber Growth Rate
YouTube average monthly subscriber growth rate is the percentage of YouTube followers increased over a period.
By Account Size and Industry
YouTube CPM
Cost per impression (CPM) is the amount advertisers pay for every thousand impressions of their ads for each time period.
Forecast
YouTube Impressions
An ad impression represents the number of instances an advertisement is displayed.
Forecast
Youtube Impressions (US)
An ad impression represents the number of instances an advertisement is displayed.
Forecast
YouTube Long-Form (On-Demand) Average Number Of Monthly Posts
YouTube long-form (on-demand) average number of monthly posts are the amount of posts on a YouTube long-form page per month.
By Account Size and Industry
YouTube Long-Form (On-Demand) Average Number Of Weekly Posts
YouTube long-form (on-demand) average number of weekly posts are the amount of posts on a YouTube long-form page per week.
By Account Size and Industry
YouTube Long-Form (On-Demand) Average Percentage Viewed
YouTube long-form (on-demand) average percentage viewed is the average percentage of the selected YouTube long-form video that people watched.
By Account Size and Industry
YouTube Long-Form (On-Demand) Average Video Views Per Post
YouTube long-form (on-demand) average views per video are the total number of views on a YouTube long-form video.
By Account Size and Industry
YouTube Organic Engagement Rate
YouTube organic engagement rate is the number of engagements (likes, comments, shares) a YouTube organic video receives divided by the total number of times the video is viewed in the selected period.
By Video Length and Country
By Video Type and Country
By Video Length and Video Type
YouTube Organic Favorability
YouTube organic favorability is the ratio of positive engagements (likes) to the total engagements a YouTube video receives from organic (non-paid) sources in the selected period.
By Video Length and Country
By Video Type and Country
By Video Length and Video Type
YouTube Organic Share of Video Comments
YouTube organic share of video comments is the percentage of a video's total comments that come from organic (non-paid) sources on YouTube in the selected period.
By Video Length and Country
By Video Type and Country
By Video Length and Video Type
YouTube Organic Share of Video Dislikes
YouTube organic share of video dislikes is the percentage of a video's total dislikes that come from organic (non-paid) sources on YouTube in the selected period.
By Video Length and Country
By Video Type and Country
By Video Length and Video Type
YouTube Organic Share of Video Engagements
YouTube organic share of video engagements is the percentage of a video's total engagements (likes, comments, shares) that come from organic (non-paid) sources on YouTube in the selected period.
By Video Length and Country
By Video Type and Country
By Video Length and Video Type
YouTube Organic Share of Video Likes
YouTube organic share of video likes is the percentage of a video's total likes that come from organic (non-paid) sources on YouTube in the selected period.
By Video Length and Country
By Video Type and Country
By Video Length and Video Type
YouTube Organic Share of Video Views
YouTube organic share of video views is the percentage of a video's total views that come from organic (non-paid) sources on YouTube in the selected period.
By Video Length and Country
By Video Type and Country
By Video Length and Video Type
YouTube Paid Conversion Rate
YouTube paid conversion rate is the number of conversions generated by a YouTube paid ad divided by the total number of times the ad is displayed (impressions) in the selected period.
By Industry
YouTube Paid CTR
YouTube paid CTR is the number of clicks a YouTube paid ad receives divided by the total number of times the ad is displayed (impressions) in the selected period.
By Industry
YouTube Paid View Rate
YouTube paid view rate is the number of views a YouTube paid ad receives divided by the total number of times the ad is displayed (impressions) in the selected period.
By Industry
YouTube Shorts Average Number Of Monthly Posts
YouTube Shorts average number of monthly posts are the amount of Shorts posts that you have on a YouTube page per month.
By Account Size and Industry
YouTube Shorts Average Number Of Weekly Posts
YouTube Shorts average number of weekly posts are the amount of Shorts posts on a YouTube page per week.
By Account Size and Industry
YouTube Shorts Average Percentage Viewed
YouTube Shorts average percentage viewed are the average percentage of the selected YouTube Shorts video that people watched.
By Account Size and Industry
YouTube Shorts Average Video Views Per Post
YouTube Shorts average views per video post are the total number of views on a YouTube Shorts video.
By Account Size and Industry

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About

Industry KPIs

Category

Industry

Geography

Actions

Ad Conversion Rate

Ad Supported Video on Demand (AVOD) Ad Load (US)

Ad Supported Video on Demand (AVOD) CPM (US)

Ad Supported Video on Demand (AVOD) CPM Growth (US)

Ad Supported Video on Demand (AVOD) Impressions (US)

Ad Supported Video on Demand (AVOD) Impressions Growth (US)

Ad View Composition

Ad View Growth

Ad Viewability Rates

Ad Views

Add-To-Cart Rate

Add-to-Cart Rate (US, Canada)

Advertising Cost of Sale (ACOS)

AI Overview (AIO) Count (US, UK)

AI Overview (AIO) Presence Rate (US, UK)

Amazon Average Selling Price (ASP)

Amazon Indexed Revenue Loss Due to OOS

Amazon Replenishable Out of Stock (Rep OOS)

App Engagement Score

App Install Ad Spend

App Installs

App Session Length

App Sessions Per Active User

App Tracking Transparency Opt-In Rate

Attention Metric (AU)

Attributed Sales Growth (US, Canada)

Attributed Spend Growth

Audience Share of Targeted Campaigns

Audience-Targeted Campaign Growth

Authentic Rate

Authentic Rate Growth

Average Discount Rate

Average Discount Rate (US, Canada)

Average Mobile Ad Spend

Average Monthly Podcast Ad Spend Growth

Average Order Value (AOV)

Average Page Views

Average Podcast Ad Length

Average Podcast Ad Load

Average Podcast Ad Spend Per New Brand Advertiser

Average Podcast and Simulcast Advertiser Renewal Rate

Average Revenue Per Visitor (US, Canada)

Average Session Duration (US)

Average Social Ad Impression Per Day Per MAU Growth

Average Social Ad Impression Per Hour Per MAU Growth

Average Social Ad Impressions Per Day Per MAU

Average Social Ad Impressions Per Hour Per MAU

Average Spend Per Visit

Average Transaction Value Growth

Average Transactions Per User

Bounce Rate

Bounce Rate (B2B)

Bounce Rate (US)

Cart Abandonment Rate

Checkout Abandonment Percentage (US)

Click Growth

Clickthrough Rate (CTR) Growth

Commission Payouts (GTV)

Content Composition

Conversion Rate