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Industry KPI Results
> YouTube Paid CTR

YouTube Paid CTR

YouTube paid CTR is the number of clicks a YouTube paid ad receives divided by the total number of times the ad is displayed (impressions) in the selected period.

By Industry
Pixability
Source
Methodology
Notes
Updated: Q1 2024
Pixability
Pixability is a video advertising technology platform.
Updated: Q1 2024
Pixability
Data is from the quarterly analysis of YouTube & Connected TV (CTV) video campaigns from global media agencies that work directly on YouTube and/or Connected TV (CTV) campaigns for brand advertisers, as well as major and independent agency campaigns. The study analyzed campaigns from January 1, 2024 to March 31, 2024, with a focus on exclusively skippable formats (InStream, Video Views Skippable). Metrics are based on campaign data from Pixability clients that fall into 12 listed verticals, with each vertical measuring at least 600K impressions. Data is sourced via the YouTube API by channel location and categorized by IAB category.
Updated: Q1 2024
Pixability
Data represents activity among Pixability clients, broader industry metrics may vary. YouTube paid CTR is the number of clicks a YouTube paid ad receives divided by the total number of times the ad is displayed (impressions) in the selected period.
Updated: Q1 2024
Pixability
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