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Industry KPI Results
> SMS Click Rates

SMS Click Rates

The click rate of a campaign indicates the proportion of subscribers who have clicked on any of the links included in the SMS.

Overall
Omnisend
Source
Methodology
Notes
Updated: 2024
Omnisend is an ecommerce marketing automation platform.
Updated: 2024
Data is from the February 2025 "Email, SMS, and Push Messaging Statistics for Ecommerce in 2025" report. Data is based on over 17 billion emails, 107 million SMS, and 207 million web push messages worldwide sent from the Omnisend marketing platform from 2019 thru 2024.
Updated: 2024
Data represents activity tracked by Omnisend, broader industry metrics may vary. SMS click rate is calculated by dividing total clicks by total SMS sent.
Updated: 2024
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