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Samba TV’s viewership data is derived by its proprietary Automatic Content Recognition (ACR) technology from tens of millions of voluntarily participating Smart TVs. Integrated at the chipset level across 24 leading Smart TV models sold in over 100 countries worldwide, Samba TV's ACR captures content displayed on the TV screen, regardless of source.

Updated: Mar-26

Samba TV

Data represents activity across the Samba TV platform, broader industry metrics may vary. TV ad reach represents the total number or percentage of unique households or individuals exposed to a TV ad within a given time period.

Updated: Mar-26

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