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Data is from the 2025 Samba TV quarterly viewership report and is derived by its proprietary Automatic Content Recognition (ACR) technology from tens of millions of voluntarily participating Smart TVs. Samba TV's ACR is integrated at the chipset level across 24 leading Smart TV models sold in over 100 countries worldwide and captures content displayed on the TV screen, regardless of source.

Updated: Sep 2025

Samba TV

Data represents activity across the Samba TV platform, broader industry metrics may vary. TV ad reach represents the total number or percentage of unique households or individuals exposed to a TV ad within a given time period.

Updated: Sep 2025

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