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YouTube organic favorability is the ratio of positive engagements (likes) to the total engagements a YouTube video receives from organic (non-paid) sources in the selected period.

By Video Length and Country

By Video Type and Country

By Video Length and Video Type

Pixability

Source

Methodology

Notes

Updated: Q1 2025

Pixability

Pixability is a video advertising technology platform.

Updated: Q1 2025

Pixability

Data is from the quarterly analysis of YouTube & Connected TV (CTV) video campaigns from global media agencies that work directly on YouTube and/or Connected TV (CTV) campaigns for brand advertisers, as well as major and independent agency campaigns. The study analyzed campaigns from January 1, 2024 to March 31, 2024, with a focus on exclusively skippable formats (InStream, Video Views Skippable). Metrics are based on campaign data from Pixability clients that fall into 12 listed verticals, with each vertical measuring at least 600K impressions. Data is sourced via the YouTube API by channel location and categorized by IAB category.

Updated: Q1 2025

Pixability

Data represents activity among Pixability clients, broader industry metrics may vary. YouTube organic favorability is the ratio of positive engagements (likes) to the total engagements a YouTube video receives from organic (non-paid) sources in the selected period.

Updated: Q1 2025

Pixability

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