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EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.

Updated: Q2 2024

EMARKETER provides the world’s most trusted forecasts, analysis, and benchmarks, drawing from a comprehensive array of data sources and expert insights. Our exhaustive research spans core digital media coverage areas and numerous industries, delivering industry benchmarks for vital KPIs in digital marketing, advertising, retail, and ecommerce. These estimates are meticulously crafted, and incorporate macro-level economic conditions, historical advertising market trends, medium-specific historical trends, data from major ad publishers, input from respected research firms, first-party benchmark data, consumer media consumption and device usage trends, and interviews with industry leaders. Our research guides your budgeting and planning process, offering invaluable insights, especially in times of macroeconomic uncertainty.

Updated: Q2 2024

Retail media ad clicks is the number of times users click on advertisements placed within a retailer’s digital properties, such as websites or apps. These clicks typically reflect shopper engagement with sponsored products, display ads, or brand placements within the retail media network.

Updated: Q2 2024

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Retail Media Search Ad Clicks

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