Products

Data is from 1,071 US ecommerce brands across 15 verticals, collected and analyzed for 2024. It includes direct-to-consumer brands selling through their own websites, excluding marketplace sellers. Brands are categorized by revenue, with stores processing fewer than 50 monthly orders excluded. Ecommerce data is sourced directly from stores, while advertising data comes from Google and Meta ad accounts.

Updated: Q2 2025

AdScale

Data represents activity among AdScale clients, broader industry metrics may vary. Ecommerce Cost per Acquisition (CPA) is the measure of the cost spent to acquire a new customer through paid marketing efforts.

Updated: Q2 2025

AdScale

Source

Methodology

Notes

Updated: Q1 2025

SellMetric

SellMetric is an AI-powered sales analytics and optimization platform.

Updated: Q1 2025

SellMetric

SellMetric's data is based on the analysis of various data sources, including transactional data, marketing campaign data, product inventory and sales data, and relevant third-party data. The dataset encompasses over 30,000 customers worldwide. The primary focus of this analysis is for marketplaces in key regions: the United States (US) and Canada. Approximately $350 million in e-commerce ad spending across platforms such as Walmart and Amazon DSP & Sponsored Advertising was examined. To ensure accurate analysis, the raw data underwent essential preprocessing steps, including data normalization, standardization, aggregation and transformation.

Updated: Q1 2025

SellMetric

Data represents activity among SellMetric clients, broader industry metrics may vary. Cost per acquisition (CPA) is the amount spent on ads divided by the number of conversions.

Updated: Q1 2025

SellMetric

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Ecommerce Cost per Acquisition (CPA) (US & Canada)

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