App Sessions Per Active User

The average number of sessions for active app users within a month, calculated as total app sessions divided by total active users

Source
Methodology
Notes
Updated: Q3 2025
Airship
Airship is a mobile-first customer experience platform that helps brands engage users with personalized messaging and analytics across push, in-app, SMS, email, and other channels.
Updated: Q3 2025
Airship
Airship's data is derived by analyzing customer data in aggregate of apps with at least 100,000 monthly active users and app category + region cohorts with more than 5,000,000 monthly active users. That group includes approximately 1.1B devices across 11 categories. The data includes information collected monthly. Benchmarks are based on an average by quarter for each category + region cohort. Sample size among categories & regions may vary. All data collection and analysis procedures strictly adhered to privacy regulations and ethical standards, with personal information anonymized and findings aggregated to maintain confidentiality and integrity.
Updated: Q3 2025
Airship
Data represents activity among Airship clients, broader industry metrics may vary. App Sessions per active user is the average number of sessions for active app users within a month, calculated as total app sessions divided by total active users.
Updated: Q3 2025
Airship
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