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Industry KPI Results
> Bounce Rate (US)

Bounce Rate (US)

Bounce rate is the percentage of people that land on a page and leave.

By Industry
Grips Intelligence
Source
Methodology
Notes
Updated: Q4 2025
Grips Intelligence
Grips Intelligence is an ecommerce data provider.
Updated: Q4 2025
Grips Intelligence
Data is from Grips Intelligence’s quarterly ecommerce dataset. The analysis is based on Grips’ proprietary model, which leverages unique first-party data from more than 200,000 ecommerce merchants, along with purchased traffic data, web scraping, receipt scanning, consumer panels, and additional sources. These inputs are combined to generate predictive insights across both known and unknown merchants.
Updated: Q4 2025
Grips Intelligence
Data represents activity among Grips Intelligence clients, broader industry metrics may vary. Bounce rate is the percentage of people that land on a page and leave.
Updated: Q4 2025
Grips Intelligence
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