Products

Data is from the 2023 Captiv8 annual report "Affiliate Influencer Marketing Benchmark Report" and based on the analysis of 75,000 posts across major social media platforms, including Instagram, TikTok, YouTube, and Facebook. The data covers over 8,000 affiliates from global lifestyle brands and was collected and analyzed from October 1, 2022, to October 14, 2023. The data is categorized by select content types, including videos, stories, carousels, images, shares, and text. Impression rates, percentage reach, view rates, and engagement rates were extracted for each post. All data collection and analysis adhered to privacy regulations and ethical guidelines. Personal information was anonymized, and all findings were aggregated to ensure confidentiality.

Updated: 2023

Captiv8

Data represents activity among Captiv8 clients, broader industry metrics may vary. The number of affiliate-generated views that a specific post or piece of content received over a specific period of time on Instagram.

Updated: 2023

Captiv8

Already have a subscription?

Access All Industry KPIs

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Learn More

Products

Events & Resources

Topics

Latest Articles

When BNPL moves into the monthly budget, payment awareness falls apart

Robo-advisory may be the gateway to human-advised relationships

Wealth advisors are branching out into lifestyle services

JPMorgan pursues wealth management for professional athletes

Shoptalk 2026 preview: AI, retail media, and the new rules of discovery

Rare disease audiences gravitate toward non-traditional health information sources

Expiring ACA subsidies drive up uninsured rates, force consumers to switch plans

Pinterest’s spring 2026 search trends favor mini upgrades over remodels

Lilly’s new GLP-1 posts strong weight loss in diabetes study

Maryland bill pushes for transparency in disease awareness ads

About

Instagram Affiliate Impression Per Follower Rate

Access All Industry KPIs

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries