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Industry KPI Results
> CTV Average Selection Rate

CTV Average Selection Rate

Average selection rate is the proportion of impressions where a user actively selects a preference of an ad to watch.

Overall
BrightLine
Source
Methodology
Notes
Updated: Q3 2025
BrightLine
BrightLine is a CTV and OTT advertising solutions platform.
Updated: Q3 2025
BrightLine
Data is from quarterly BrightLine benchmark data comprised of internal ad impressions data delivered on Connected TV devices throughout the reporting period. Impression-level key metrics such as engagement rates, earned time, and selection rates are compiled at the campaign-level and then averaged across campaigns. Only campaigns with a minimum of 100,000 impressions are included in the data set. BrightLine is an advertising solutions platform for connected TV and OTT ad experiences.
Updated: Q3 2025
BrightLine
Data represents activity among BrightLine clients, broader industry metrics may vary. Average selection rate is the proportion of impressions where a user actively selects a preference of an ad to watch.
Updated: Q3 2025
BrightLine
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