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Data is collected and analyzed quarterly by BIScience from human and virtual panels with a focus on ad costs, impressions, and CPM for ad-selling platforms such as TikTok, Facebook, Instagram, YouTube, and others. The reported metrics are aggregated by country and industry, based on performance data collected from social media, display, mobile, and video advertising channels.

Updated: Q3 2025

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Data represents activity among BIScience clients, broader industry metrics may vary. Mobile ad impressions is the number of instances a mobile ad is displayed on mobile devices.

Updated: Q3 2025

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