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Data is from the North American retail campaigns from January 1 – December 31, 2023, and January 1 – December 31, 2024. Only consistently active “same-store campaigns” were included, while high-revenue “whales” were excluded to prevent bias. All data is anonymized, aggregated, and privacy-compliant.

Updated: Sep-25

Impact

Data represents activity among impact.com clients, broader industry metrics may vary. Cost per Action (CPA) is the cost spent per completed action, such as a sale or sign-up.

Updated: Sep-25

Impact

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