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EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.

Updated: Q2 2023

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from first-party benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders. YouTube user forecast is based on the analysis of survey and traffic data from research firms and regulatory agencies; Google company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Updated: Q2 2023

YouTube total ad impressions represent the number of instances an advertisement is displayed on YouTube; excludes YouTube TV; includes in-stream ads such as those appearing before, during, or after digital video content (pre-roll, mid-roll, or post-roll video ads) and video overlays; appears on desktop and laptop computers as well as mobile phones, tablets, connected TVs, and other internet-connected devices Additional Note: All numbers are EMARKETER estimates.

Updated: Q2 2023

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