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YouTube paid conversion rate is the number of conversions generated by a YouTube paid ad divided by the total number of times the ad is displayed (impressions) in the selected period.

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Pixability

Source

Methodology

Notes

Updated: Q1 2024

Pixability

Pixability is a video advertising technology platform.

Updated: Q1 2024

Pixability

Data is from the quarterly analysis of YouTube & Connected TV (CTV) video campaigns from global media agencies that work directly on YouTube and/or Connected TV (CTV) campaigns for brand advertisers, as well as major and independent agency campaigns. The study analyzed campaigns from January 1, 2024 to March 31, 2024, with a focus on exclusively skippable formats (InStream, Video Views Skippable). Metrics are based on campaign data from Pixability clients that fall into 12 listed verticals, with each vertical measuring at least 600K impressions. Data is sourced via the YouTube API by channel location and categorized by IAB category.

Updated: Q1 2024

Pixability

Data represents activity among Pixability clients, broader industry metrics may vary. YouTube paid conversion rate is the number of conversions generated by a YouTube paid ad divided by the total number of times the ad is displayed (impressions) in the selected period.

Updated: Q1 2024

Pixability

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