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Industry KPI Results
> Bounce Rate

Bounce Rate

Bounce rate is the percentage of people that land on a page and leave.

By Device
Contentsquare
Source
Methodology
Notes
Updated: 2023
Contentsquare is a UX analytics solution.
Updated: 2023
Data is from the February 2024 Contentsquare report "2024 Digital Experience Benchmark." 43+ billion anonymized individual user sessions worldwide were collected and analyzed from desktop, mobile, tablet, and mobile app interactions and sessions across 3,590+ websites from 10 industries during January 1-December 31, 2023. Contentsquare is an analytics platform.
Updated: 2023
Data represents activity among Contentsquare clients, broader industry metrics may vary. Bounce rate is the percentage of people that land on a page and leave. Additional note: Consumer electronics includes consumer electronics; and computers retail. Fashion includes apparel; and accessories retail. Grocery includes grocery retail. Health & beauty includes cosmetics; beauty supply and personal care products; vitamins; and supplements and health stores. Home goods and furnishings includes office products; retail and distribution; home improvement and hardware retail; and furniture. Luxury includes textiles and apparel; jewelry and watch retail; and watch and jewelry.
Updated: 2023
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