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Data is from the quarterly collection of email performance data. The study analyzed 22.4 billion emails covering October 1, 2023 to May 31, 2024, with a focus on diverse industries such as retail, BFSI, travel & hospitality, and media and entertainment. The analysis incorporated key metrics including email bounce rate, click to open rate, clickthrough rate, conversion rate, open rate and unsubscribe rate.

Updated: Q3 2024

MoEngage

Data represents activity among MoEngage clients, broader industry metrics may vary. Email clickthrough rate is the percentage of recipients who clicked on one or more links contained in an email message. Additional notes: Broadcast push notifications are blasts sent out to a large audience base. Behavior-based push notifications are based on individual customer preferences, actions, purchase trends, and overall behavior. Customer Journey-based push notifications are sent out with various message versions across different channels and at different times based on the customer's lifecycle stage. Retail includes apparel & fashion; jewellery & home; consumer electronics; e-commerce; e-commerce (multiple categories); retail; and retail sports. BFSI includes banking; fintech; crypto; and insurance. T&H includes hotels, airlines, logistics, and cabs. Media & entertainment includes classified; music; OTT; and video streaming.

Updated: Q3 2024

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