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Shoppable ad clickthrough rate (CTR) is the percentage of ad impressions that resulted in clicks, indicating how effectively the ad encourages users to engage.

By Industry and Country

Cart.com

Source

Methodology

Notes

Updated: Q1 2025

Cart.com

Cart.com is the leading provider of unified commerce and logistics solutions that enable B2C and B2B companies to sell and fulfill anywhere their customers are. By unifying the digital and physical aspects of commerce across channels, Cart.com is transforming how merchants sell and how people buy.

Updated: Q1 2025

Cart.com

Data is from the quarterly reporting of shoppable media and lead generation campaign performance. The report analyzed campaigns from January 1, 2024 to June 30, 2024, with a focus on return on ad spend, conversion rates and ad engagement. Metrics are based on aggregated and anonymized campaign performance data from Cart.com clients that fall into the beauty and apparel industries.

Updated: Q1 2025

Cart.com

Data represents activity among Cart.com clients, broader industry metrics may vary. Shoppable ad clickthrough rate (CTR) is the percentage of ad impressions that resulted in clicks, indicating how effectively the ad encourages users to engage.

Updated: Q1 2025

Cart.com

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