The news: Amazon Business continued its rapid expansion in Q2, generating $60 billion in annualized gross sales and serving more than 11 million customers. Since 2023, revenues have climbed more than 70%, while its customer base has grown 37.5%.

What’s working: Amazon Business’ growth strategy is not unlike the approach the retailer used to expand its consumer-facing business.

Increasing selection. Amazon Business has grown selection worldwide by nearly 30% this year. That is in part due to the launch of fresh groceries in over 2,300 cities, which has enabled customers to fulfill more of their needs—from perishable goods to office supplies, cleaning products, and other workplace necessities—from Amazon. The retailer is also beefing up its assortment in other categories, including repair tools and office furniture, as it looks to appeal to a broader array of businesses and capture a larger share of B2B spending.

Competitive pricing. According to Amazon, organizations saved over $1 billion worldwide last year due to Amazon Business-specific discounts, including business-only pricing and quantity discounts. Companies are also cashing in on Prime Business benefits, with over $880 million in shipping fees saved in 2025.

Convenient delivery. Prime Business members get access to free one- and same-day shipping options, as well as discounted expedited shipping, free delivery for large and bulky items, and free pallet delivery. Amazon is also rolling out delivery options designed specifically for business customers—including scheduled delivery windows, palletized bulk and parcel delivery, and consolidated drop-offs—to ensure greater predictability, speed, and flexibility.

Implications for retail: Amazon’s efforts to grow Amazon Business are bearing fruit: 1.8 million new customers began using the service in the first half of 2026. And, unlike its consumer-facing business, there is considerable runway for growth: We expect the retailer to account for a mere 1.6% of B2B ecommerce site sales this year, a far cry from its 39.7% share of US retail ecommerce sales.

Efforts to increase its assortment and provide savings to businesses could resonate in an environment where every dollar counts and convenience is paramount.

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