Govind Balakrishnan, Senior Vice President and General Manager at Adobe Express sat down with EMARKETER’s Nate Elliott at our studio during Cannes Lions 2026 to discuss how creators and marketers can use AI to scale content without losing the originality, quality, and human touch that audiences value most. Hear his perspective on what it means to be an AI-powered creator, where AI tools still fall short, and why human judgment, taste, and creative vision remain essential as the next generation of creative tools takes shape.