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Learn More →Europe Digital Ad Spending 2026
Western Europe Continues Driving Growth, Underpinned by Retail Media and CTV
About This Report
Europe’s digital advertising market trails North America and Asia-Pacific in pure dollar terms, but it’s still worth over $170 billion. And while there’s regional disparity in terms of maturity, retail media and connected TV are driving significant growth.
This report outlines our latest digital ad spending forecasts for 31 countries in Europe, putting the region into global context and each country into regional context.
This deck covers:
- Total digital ad spending in Western Europe and Central and Eastern Europe
- Digital maturity rankings for each country in the broader region
- Underlying market drivers shaping the region’s spending
authors
Bill Fisher
Contributors
- Oscar Bruce Jr.
- Director, Forecasting
- Matteo Ceurvels
- Emma Noyes
- Senior Graphic Designer, Data Visualization
- Juan Perl
- Heather Sprung
- Director, Report Editing
- Emman Velasco
- Data Visualization Editor
- Jherr Daven Velasco
- Data Visualization Editor
- Julia Woolever
- Director, Report Editing
- Yoram Wurmser
- Principal Analyst
- Ali Young
- Senior Copy Editor and Manager of Content Operations
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