The news: Facebook announced the broad rollout of a standalone AI-powered Creator Studio dashboard on Wednesday that lets creators manage content strategy without distractions on the primary Facebook app.

The Creator Studio is part of Facebook’s effort to retain creators who are migrating to other platforms.

Why it matters: Creator Studio is an attempt by Facebook to maintain an active creator base as it faces competition from other social platforms.

• Facebook accounts for just 11% of US influencer marketing spending this year, per our forecast, down slightly from 11.9% in 2025. Its share will shrink to 10.3% in 2027.