Nearly half (48%) of US retail media buyers purchase on-site retail media with self-serve capabilities, according to March 2025 data from Koddi.
For networks that do offer self-service, ease of seller onboarding is crucial—over three-quarters (76%) of retail media decision makers worldwide say it's valuable to them.

Use this chart: If you're a marketer or agency leader, pressure your RMN partners to go beyond basic ROAS. Ask about incrementality testing, clean room integrations, and self-serve data access. Measurement maturity is a competitive edge—both for RMNs and advertisers.

Related EMARKETER reports:

Top Trends to Watch in 2025: Midyear Update (EMARKETER subscription required)
Retail Media Search Ad Spending Forecast and Trends 2025(EMARKETER subscription required)

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

Small businesses see social media as their clearest path to growth in 2026

When BNPL moves into the monthly budget, payment awareness falls apart

Robo-advisory may be the gateway to human-advised relationships

Wealth advisors are branching out into lifestyle services

JPMorgan pursues wealth management for professional athletes

Shoptalk 2026 preview: AI, retail media, and the new rules of discovery

Rare disease audiences gravitate toward non-traditional health information sources

Expiring ACA subsidies drive up uninsured rates, force consumers to switch plans

Pinterest’s spring 2026 search trends favor mini upgrades over remodels

Lilly’s new GLP-1 posts strong weight loss in diabetes study

About

Self-service data access is still missing from most retail media networks

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries