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Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: includes leisure and unmanaged business travel sales booked by US-based internet users via any device, regardless of the method of payment or fulfillment
Additional Note: Digital travel includes flights, car rentals, cruises, hotels, and other accommodations and transportation.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, macro-level economic conditions and internet and mobile adoption trends.
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