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Time Spent with Facebook, by Device
Overall
Social Networks
Time Spent with Social Network Video
by Device
Time Spent with Social Networks, by Device
Time Spent with Facebook, by Device
by Social Video Platform
Time Spent with Facebook Video
by Platform
Time Spent with Facebook
Time Spent with Instagram
Time Spent with Snapchat
Time Spent with TikTok
by Age Among Population
Time Spent with Facebook, by Age
Time Spent with Instagram, by Age
Among Users of Social Video Platforms
Facebook Video by Users
Among Users of Each Platform
Social Networks by Users
Facebook by Users
Mobile Facebook by Users
Instagram by Users
Snapchat by Users
TikTok by Users
Smartphone Social Networks by Users
Tablet Social Networks by Users
by Age Among Users of Each Platform
Time Spent with Facebook, by User, by Age
Time Spent with Instagram, by User, by Age
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: ages 18+; includes all time spent with Facebook, regardless of multitasking; excludes Instagram; *includes all time spent with Facebook on desktop and laptop computers, regardless of multitasking; **includes all time spent with Facebook on mobile devices, regardless of multitasking
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.
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