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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: includes ad spending on tablets
Additional Note: Display data includes banners and ads such as Facebook's Feed Ads and X's Promoted Posts, rich media (including in-stream and outstream video ads) on WAP sites, mobile HTML sites, and embedded in-app/in-game advertising.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders
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