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Virtual Reality User Penetration, by Gender
Virtual Reality
Virtual Reality Users
VR Headset Users
Virtual Reality Users by Age
Virtual Reality Users, by Age
Virtual Reality User Penetration, by Age
Virtual Reality User Share, by Age
Virtual Reality Users by Gender
Virtual Reality Users, by Gender
Virtual Reality User Penetration, by Gender
Virtual Reality Users by Generation
Virtual Reality Users, by Generation
Virtual Reality User Penetration, by Generation
Virtual Reality User Share, by Generation
Augmented Reality
Augmented Reality Users
Mobile Augmented Reality Users
Augmented Reality by Activity
Augmented Reality Shoppers
Social Network Augmented Reality Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: individuals born between 1997 and 2012 who experience virtual reality content via any device at least once per month
Additional Note: VR immerses a user in a nonfixed, 360-degree visual environment. Users interface with different types of multimedia content via connected TVs, desktop/laptop computers, mobile devices, or headsets. Examples of VR include photos and videos (e.g., Google Earth VR), immersive games (e.g., Avatar: Frontiers of Pandora, Meta Horizon Worlds), and virtual simulations (e.g., product demos, virtual showrooms). Examples of VR headsets include Apple Vision Pro, AuraVisor, HP Reverb, HTC Flow, HTC Vive, Meta Quest, and PlayStation VR.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, reported company data, interviews, demographic and socioeconomic factors, and macroeconomic conditions.
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