Instagram pushes into the living room: Long-form CTV plans could pit it head-on with YouTube’s cross-device dominance.
Disney’s results show consumers are still spending: The company’s high-demand streaming services are keeping viewers on board despite economic shocks.
Flat budgets and rising content demands leave B2B teams churning out video while marketing—and ROI—risk lagging behind.
Paramount Skydance leans on streaming: Q1 revenues rose 2% as Paramount+ climbed 17%, offsetting TV declines and bolstering its WBD merger pitch.
70% of marketers worldwide say generative AI is the most important consumer trend they're watching, nearly 6x the share tracking the metaverse (12%), according to November 2025 data from Mediaocean.
Roku turns CTV into checkout: Its new platform ties 100 million homes to retailer sales data, letting brands buy, measure, and transact in one closed loop.
Spotify turns workouts into a retention engine: Peloton classes and cross-device sessions aim to lock in users and time spent as growth slows.
Charter sheds 51,000 pay TV subscribers in Q1: Cord-cutting accelerates as streaming and digital redraw viewing habits, necessitating marketers adapt.
How can marketers take advantage of second-screen viewing during live sports events like the upcoming FIFA World Cup?
NBCU rides sports lift: Super Bowl and Olympics drove 135% ad jump, masking modest core gains and proving live events anchor CTV dollars.
YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.
Creators are all in on AI: They save hours generating and editing with AI as engagement and efficiency grow.
Netflix expands ad playbook: Amazon DSP data, vertical video, and new formats could court CTV advertisers.
Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.
Netflix powers ahead post-WBD: Q1 shows 16% revenue rise as ads are poised to hit $3 billion, proving it can scale without a mega-deal.
YouTube Shorts gets an off switch: Zero-minute limit hides Shorts on mobile, trimming ad reach as legal risks mount.
A $40 million deal folds eyes-on-screen data into Viant’s DSP, letting advertisers transact on attention—not just impressions.
Hybrid tiers fuel streaming’s next phase: Platforms prioritize extracting more value from existing audiences as ad-supported streaming revenues grow.