Omnicom and NBCU refine CTV at Cannes: Partnership ties Acxiom data to show-level context, but must prove results beyond better targeting.
TikTok audiences watch just 21% of the average branded video, meaning 4 out of 5 viewers drop off before the end, according to a March report from Dash Social.
Google expands YouTube tools: New creator, trend, and AI insights tie planning, content, and ads into one fuller-funnel workflow.
Peacock TV was the only major streaming service to grow its average daily household viewing time, climbing from 2.0 to 3.0 hours between December 2025 and February 2026 to tie Netflix and Hulu, according to a February survey from Comscore.
Amazon Fire TV courts creator fans: A new Creator Hub boosts discovery, keeps viewing in Amazon’s ecosystem, and expands CTV ad opportunities.
TikTok puts AI in charge: Symphony Agent turns trend spotting, creator sourcing, and ad creation into a faster, AI-led workflow.
Pause ads command attention: New data shows programmatic pause-screen placements draw nearly double the attention of standard CTV ads.
Omnicom, Netflix announce partnership at Cannes Lions: Acxiom data fuels sharper Netflix targeting, but creative—not data alone—will decide whether ads connect.
YouTube/YouTube Music is the most-used digital audio platform, reaching 51% of US digital audio listeners and standing alone as the only option to clear the halfway mark, according to a March 2026 Harris Poll and EMARKETER survey.
Disney’s AI ad tool: Disney opens AI-powered TV ad creation to smaller brands as disclosure emerges as a trust advantage.
Key stat: News and media topped all verticals with a $7.93 video ad CPM in Q4 2025, the priciest audience to reach via video, according to an April report from BIScience.
Virality for hire: Coinbase, Lionsgate, and MrBeast embrace clip farming, while platforms crack down on recycled content and hidden sponsorships.
Trust deficit deepens: News trust hits lows as platform use climbs; marketers must pair short-form video with transparency.
Fox-Roku’s endgame: Fox buys Roku, pairing content, data, and distribution to build a FAST giant and a stronger ad-tech ecosystem
Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine.
Paramount-WBD deal is official: DOJ approval sets the stage for a mega-merger that will impact advertisers.
The retailer is front and center in NBCU’s latest shoppable TV experiment.
Gen Z adults spend 48 hours a month on Spotify's mobile app, 2.9 times the 16.8 hours they spend on YouTube's, according to a February survey from Comscore.