Instagram pushes into the living room: Long-form CTV plans could pit it head-on with YouTube’s cross-device dominance.
Retail strategy is getting more complex, but the customer journey isn’t necessarily getting better. As brands invest in new channels, emerging tech, and reimagined experiences, many are still falling short on the fundamentals that actually drive discovery, conversion, and loyalty.
A direct mail expert identifies optimization opportunities for banks’ direct mail programs.
On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, or watch on YouTube and Spotify.
Alphabet’s AI stack fuels ad economics: Anthropic’s $200 billion deal boosts Google Cloud, while TPUs and Gemini may lower ad costs.
AI Email A/B testing has an AI quality problem: Without rigor, AI crowns false winners and locks in flawed templates.
Media, events, and LTO buzz double brand recall as revenues climb 31%.
From McDonald’s to Whirlpool repairs, brands feel the impact as consumers run out of money.
To remain competitive, banks must prioritize a simple, digital process.
Social feeds fuel, wallets drain: Prediction markets convert clicks into cash for a few but result in losses for many. The trend risks regulation and brand safety.
On today’s podcast episode, we discuss the three big questions surrounding Google right now: If Google is winning at search, where is its ad machine quietly losing? Is its self-driving car unit, Waymo, a sleeping giant for the company? And are its new traditional TV-style “Stations” the right model for YouTube as it tries to take over the living room? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Marisa Jones and Senior Forecasting Analyst Drew Spink. Listen everywhere, or watch on YouTube, Apple Podcasts, and Spotify.
Disney plots a super app future: A unified Disney+ platform could fuse streaming, parks, and merch into one data-rich loop for ads and ecommerce.
Magnite leans on CTV and mobile: Q1 revenues rose 6%, but much stronger growth in CTV and mobile shows where buyers are concentrating spending.
The Trade Desk under the microscope: Q1 revenues rose 12% to $689 million, but audits and agency exits cloud its outlook.
Meta rewards format discipline: Aligning creative to funnel stage and building for silent viewing can multiply conversions and capture distracted scrollers.
Aggressive spending helped the brand add about 2 million customers as its sales jumped 29%.
The appliance manufacturer says it is feeling Great Recession-like headwinds.
The bank could outperform less focused competitors in customer satisfaction.
28% of social media users worldwide say their top brand turn-off is posting unlabeled AI-generated content, the No. 1 grievance in Sprout Social's Q1 2026 Pulse Survey, beating engagement bait by 5 points.