Marketers must build trust there with clear insurance support, patient assistance programs, and testimonials.
As healthier members opt out of ACA plans, insurers will be left with sicker patients who they’ll need to push toward lower-cost care.
Its next generation GLP-1 achieved breakout weight loss results that extend its lead in the obesity market, but reopen questions about excessive weight loss.
Lawmakers target unbranded pharma campaigns, spotlighting a staple of many drug brand playbooks.
Cost-cutting measures even include rationing meds—pharma firms must pair affordability tools with safety education.
Tech and AI players must prove accuracy, privacy, and real clinical value if they want users to trust them with their medical record data.
Providers need to reconcile the tension between nutrition and traditional medicine for patients who view them as competing forces.
Maven Clinic’s agentic AI service meets rising demand by women for more personalized tools and raises the bar for brands in AI-assisted healthcare.
PowerMac and low-sugar Capri Sun aim to refresh iconic brands as better-for-you rivals crowd shelves.
A Massachusetts judge halts recent vaccine recommendation changes, boosting medical professionals' sway with parents and patients—for now.
But most are concerned about AI-related skill loss. Healthcare leaders need guardrails and training so doctors use AI daily without eroding their core skills.
Their ad budgets are shifting from linear TV to digital channels like CTV and social media, but big TV events still garner significant spending.
Structure Therapeutics' pill matches Novo’s and Lilly’s on weight loss, teeing up fiercer competition.
Most consumers give health apps a try, but just 3% stay after 30 days. AI features may be the fix, but only if brands don't overhype their value.
Amazon leans into the grocer’s premium brand power.
AI prep is changing visits, with doctors wary of misinformation but optimistic about patient education.
Americans across income brackets are cutting spending, rationing meds, and delaying surgery to pay for healthcare costs.
Tighter Medicare Advantage oversight may force insurers to cut perks, exit markets, and leave seniors navigating pricier plans.
The AI portal ties health records and wearables together as daily health conversations top 50 million.
Lilly’s new safety allegations add fuel to lawsuits and FDA actions targeting telehealth sellers of compounded weight loss drugs.