63% of adults ages 30-49 support a ban on under-16s using social media, the highest of any age group and more than triple the 19% who oppose it, according to a June survey from Pew Research Center.
51% of US digital food and beverage buyers purchased food or beverage on Amazon, including AmazonFresh and Whole Foods, in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.
Issuers have an opportunity to win consumers back and build stronger loyalty.
Back-to-school shopping isn't over when students walk through the classroom door. With $85 billion in US retail sales expected this year and nearly half of parents planning to buy only essentials upfront before replenishing later,
The bank highlights its community ties with a sentimental ad about coaches.
45% of US Gen Z digital audio listeners play video games while they listen, compared with 28% of listeners overall, according to a March survey from The Harris Poll and EMARKETER.
New Mexico’s $942M order tests whether courts can require product changes alongside financial penalties.
The fintech’s Q2 2026 results suggest it’s attracting and retaining higher-value primary relationships.
Brands with strong identities and on-trend product stories are taking a bigger share of spending.
Parents can make direct payouts to kids under 12 through the wallet.
Gen Z turns to YouTube, while millennials to Facebook—underscoring the need for social content that helps consumers parse GLP-1 options.
41.2% of US digital buyers ages 35-54 bought pet products online in the past month, well ahead of 18-34s (29.2%) and 55-65s (28.0%), according to a June survey from Bizrate Insights and EMARKETER.
As Marqeta taps BNPL for growth, over-reliance on big partners should serve as a warning to other payment providers.
Adults ages 18 to 24 make up just 12.7% of US unique visitors to Instagram, barely ahead of the 65+ crowd at 12.2%, according to a July report from Comscore.
Their “always online” presence means they encounter a steady stream of health information. Simple, evidence-backed wellness claims align with their health goals.
Travel co-brands are moving upmarket to court affluent passengers but still have to deliver on value.
Live sports remain advertising's last reliable mass-reach environment, and 2026 is proving the point: the NBA Finals shattered viewership benchmarks, the FIFA World Cup is reaching US audiences across every screen, and leagues are moving content onto streaming channels. This FAQ covers how sports audiences are changing, where the ad dollars flow, and how marketers should plan sports investments in 2026.
Gen Zers’ saving habits reward firms that pair social media and AI guidance with investing and planning tools.
Brands can better connect with younger audiences by treating healthy habits and indulgences as compatible parts of self care.
US consumers turn to BNPL and credit to fund travel.