Music playlists top digital audio time for every generation, from 55% of millennials to 65% of Gen X, according to a March survey from The Harris Poll and EMARKETER.
The back-to-school season is gaining momentum for retailers in 2026. It’s worth $85.42 billion in US retail sales, according to EMARKETER. And the season keeps starting earlier as price-conscious families spread purchases out across the summer. This FAQ covers the season's timeframe, top categories, and channel preferences, and how marketers should position campaigns in 2026.
This FAQ covers boomer digital habits, where to reach them, and how brands win the segment in 2026.
As Gen Z ownership nears millennials’, banks must add crypto services or risk losing younger customers.
Highlights are front door to sports: As Gen Z swaps games for clips, brands should build highlight-first campaigns and track audiences across platforms.
YouTube settlement sharpens youth safety concerns: As social companies head to court, brands may need a more cautious approach to youth audiences.
Gen Zers and millennials are moving assets from bank deposits into stocks, ETFs, and crypto on fintech platforms.
Sunscreen myths go viral on TikTok, where Gen Z spends time. Yet they know the least about sun safety, making it critical for brands to highlight the sun protection benefits that resonate with them today.
More in-person seminars tie fraud protection to loyalty, trust, and growth.
More young adults struggle with financial strain, creating an opening for banking products.
Brands see college shopping as a gateway to long-term loyalty.
Younger members and digital tools are reshaping the brand.
One voice, global reach: McConaughey's cloned voice speaks six languages, turning a single ad into a World Cup-scale campaign.
Updates to the Children's Online Privacy Protection Act (COPPA) are forcing marketers to rethink how they’re reaching children online, making transparency increasingly important as regulators, advertisers, and platforms face greater scrutiny over how kids' data is collected and used. The updates went into effect on April 22 and expand the definition of personal information to include biometrics, requires greater transparency around data collection and gives parents multiple opportunities to consent or decline data sharing, rather than presenting them with a one-time approval.
AI boosts efficiency, while advisors provide judgment, planning, and relationships.
UK redraws youth marketing: As social platforms lose under-16 users, brands may need families, messaging apps, and real-world experiences to stay relevant.
Age gates meet reality: Canada joins a global youth crackdown, but Australia shows teens often bypass digital lockouts.
Auto industry TV ad spend plummets: A 32% drop in May reflects high consumer costs and a focus on sports inventory.
Sports deals can fuel year-round community investment, not just brand exposure.