A Deloitte study argues that life stage is a more relevant bucket.
WBD’s sale to Netflix or Paramount carries theatrical stakes; release strategy and streaming economics hang in the balance.
Brands are facing political pressure as fewer Americans want neutrality and loyalty rises for companies that pick—and stick to—a political side.
Changing rewards tiers target the emerging affluent.
66% of UK/US parents say their children ages 10-15 significantly influence clothing, shoes, and accessories purchases, making it the top category where Gen Alpha sways family spending, according to a November 2025 study from Teneo.
Frito-Lay’s flavor mashups and TikTok-first drops turn chips into social moments, not just snacks.
74% of US adults support federal rules that would prevent the collection of personal data on children, making it the top-ranked proposed regulation for children's social media use, according to a December report from CivicScience.
Discord is joining YouTube and TikTok in implementing stricter age verification processes, squeezing marketer access to young users.
Internal docs clash with trial defense, raising risks for youth targeting and “time spent” metrics.
This FAQ examines how the D2C model has evolved and what brands must do to make it profitable in 2026.
59% of US teens ages 13-17 say they have used ChatGPT, meaning a majority of the next generation of consumers is already turning to AI chatbots, according to a December report from Pew Research Center.
The world’s biggest You-Tuber pioneers influencer-branded financial products
More than half (54%) of TikTok users ages 25-44 have gathered more information about a company or product after hearing about it on the platform, according to a December report from Edison Research.
Meta spent heavily on unskippable TV to sell teen safety, treating paid media as reputation risk management.
Racial representation in Super Bowl ads rose versus last year but lagged behind 2024, while celebrities skewed white and LGBTQ visibility fell again.
The retailer is looking to make early inroads with younger consumers.
For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.
60% of younger travelers use genAI for trip planning, but high dissatisfaction with generic and wrong answers remains a hurdle.
An under-16 social ban could be Europe’s next regulatory domino.
Gen Z adopts AI fast but worries it trades convenience for weaker thinking—raising stakes for how brands position AI tools.