This is a long-term play for Gen Alpha.
It aims to win lifelong family loyalty with new baby boutiques and concierge services.
Millennials are more likely than Gen Z to use a second screen during 2026 World Cup matches. Some 78% are at least somewhat likely to split their attention during games, according to a July 2025 survey from ThinkNow Research.
Kids 7–14 sway clothing, food, and digital buys as social media fuels early brand pull.
Australia's social media ban is struggling to take hold as users easily circumvent restrictions.
85% of adults in Great Britain ages 16–24 watch short-form video at least weekly, compared with just 45% of those 55+, a 40-point gap, according to October 2025 data from YouGov.
Patients mostly want AI use to supplement professional advice, but stigma prevents them from admitting it. Providers and marketers can guide smarter, transparent AI use.
Three-quarters of consumers trust brands more when packaging appears eco-friendly.
Calls grow to restrict AI-generated content, prompting marketers to reassess youth-focused placements.
As Apple celebrates its 50th anniversary, we dive into how the company has grown as leader in marketing, retail, and Services—and what’s next.
34% of Gen Zers have no emergency savings, more than double the share of baby boomers (16%), according to a February report from Bankrate.
Regulatory heat in Italy underscores the need for responsible youth marketing.
Bicultural Latinos drive faster spending gains and reward culturally fluent brands with loyalty and action.
Meta and YouTube were ruled negligent in addiction case as the jury claimed the platforms failed to warn youth—raising legal and reputational risks for advertisers.
Pinterest trends point to budget-friendly personalization, urging brands to sell add-ons—not overhauls.
Teenagers today are digital natives in the truest sense, but their digital lives reveal surprising nuances about device preferences, social spaces, and emerging technologies that marketers need to understand.
With budgets in the low millions, B2B tech firms are prioritizing video to reach Gen Z and maximize effectiveness.
Young adults are flocking to news and media websites as electronics and health content tumble.