Marketing

Remodels, marketing, and Whopper upgrades helped lift Burger King's Q2 sales while discount-heavy rivals lagged.

Live shows, custom guitars, and art transform Gibson's newest store into a destination.

The fintech’s Q2 2026 results suggest it’s attracting and retaining higher-value primary relationships.

Brands with strong identities and on-trend product stories are taking a bigger share of spending.

The FDA decision reinforces the need for clinical evidence, but approval alone won't drive adoption.

On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to double down, scale back, or simply adjust classic back-to-school tactics. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Analysts Arielle Feger and Rachel Wolff.

Cloudflare turns AI agents into paying customers: Wallet lets brands monetize agent queries instead of filtering them as bot traffic.

Restaurants are finding that promotions matter less as consumers grow more price-sensitive and selective.

Consumers can compare mortgage rate factors in its ChatGPT app, but marketing may determine the app's reach.

AI adds to search behavior, doesn’t replace it: Dual SEO and GEO strategies for visibility across fragmented channels is critical for brands.

The placement contradicts past promises and raises questions about ad-supported features.

Every retailer heading into the back half of 2026 knows consumers are stretched, and most plan to win them through price. That assumption is only partly right. Some shoppers still have room to spend and just need a reason to feel good about it. Others are counting every dollar and have learned to distrust the retailers asking for it. Treating both groups the same, or treating the whole market as simply "trading down," is how a promotion or a pricing strategy that should work ends up falling flat.

Brand breadth, loyalty, and physical stores are helping it take share in a soft market.

Brands are using product enhancements to defend share, though that alone may not be enough.

Target aims to shape meal discovery, while Ahold Delhaize offers a more direct path to conversion.

Pinterest urges holiday advertisers to start soon: Brands that wait risk missing shoppers who research and buy well before Black Friday.

Retailers pulled out creative stops in July, from Nike's star-studded World Cup campaign to Lego's massive trophy installation in New York City. Here are the brands that broke through the noise, created memorable experiences, and made strategic bets on their future.

Kroger is betting that organizational alignment and retail intelligence will transform how brands approach growth strategies, moving beyond siloed advertising campaigns to create sustainable, category-expanding partnerships. "It's more than most publishers or most in kind of a media-focused world are gonna be focused on, you know, the next impression," said Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, in a conversation at the Cannes Lions International Festival of Creativity. "For us, it really is about that next sale."