Google boosts links in Overviews: New AI search features aim to recover clicks as zero-click queries sap traffic and ad performance.
72% of US Gen Z consumers trust customer reviews when evaluating brands, the most cited source by a wide margin, according to a February study from We Are Talker.
Snap grows revenues faster than users: Sales rise 12% as North America DAUs fall 7% and Snap looks to prove it can sustain growth.
On today’s podcast episode, we discuss what in retail is overhyped or underrated, what most brands get wrong about discovery, and the one idea in retail that more companies should be trying to replicate. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Analyst Arielle Feger, and Chief Content Officer at The Lead, Sonal Gandhi.
Partnership could make streaming ads easier to buy and measure as marketers seek more accountability.
Amazon and Walmart are expected to top 50% of US ecommerce sales as inflation steers shoppers to scale.
Agent trust crunch: Enterprises find AI agent identity, measurement, and governance are the new roadblocks to scale.
Apple turns AI gatekeeper: Letting users pick LLMs limits liability but risks fractured brand experiences.
With clearer regulations, banks will likely become stronger crypto competitors.
Automation clears the campaign bottleneck: Agent-led workflows can cut asset builds from 24 hours to minutes, freeing teams to execute at scale.
After costly missteps, a leaner $30,000 truck reframes EVs around value, not virtue.
Same-day dairy and produce test whether consumer basket gains carry over to B2B spending.
45% of US adults cite concerns about how their data is collected or used as their top worry about AI shopping, according to a January survey from Omnisend.
Tight 4.9% availability and suburban demand lift prices as stores anchor 82.6% of sales.
The purchase journey is now chaotic: Constant device-hopping and “random” shopping behavior turns buying into scattered micro-moments.
Google builds an AI-ready measurement hub: New tagging, data flows, and geographic testing help prove marketing’s business impact.
OpenAI opens data to marketers: New policy allows limited ID sharing and purchase data to power ChatGPT ads.
Digital detox drives IRL marketing: From Pinterest to Netflix, companies court screen-weary youth with phone bans and offline experiences.
Retailers in April proved that breakthrough moments come from bold repositioning, experiential stunts, and quiet backend innovations that reshape operations. Here are the three retailers that won April's “Unofficial Monthly Retailer Awards.”