Community drives discovery: Facebook uses Group posts and reviews to shape AI answers, making user-generated content a brand visibility lever.
In today’s podcast episode, we discuss the most interesting conversations we expect to hear at Cannes this year: how brands can stay true to their values while operating at a global scale, why marketers should stop advertising and start entertaining, and why you should (perhaps) stop listening to the customer in order to build a brand that lasts forever. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
UK redraws youth marketing: As social platforms lose under-16 users, brands may need families, messaging apps, and real-world experiences to stay relevant.
Walmart Connect is expanding its audience data offering into YouTube streaming inventory through Display & Video 360, allowing advertisers to target Walmart audiences more precisely while tying campaigns back to shopping behavior and sales outcomes.
New creative role aims to translate trends into sustained shopper interest.
As rivals gain ground, the chain refreshes nearly every part of the experience.
Reddit's entertainment edge: Reddit turns fandom into measurable ROI, delivering results from discovery through retention.
AI can reroute purchase decisions: Consumers are changing brands and relying less on owned channels for answers, making AI engine audits crucial.
Consulting’s credibility crunch: AI-assisted research without rigorous verification risks reputational fallout for both top firms and the brands that rely on them.
Salesforce’s latest AI buy raises a key question: Can agents resolve issues—or just close tickets?
Age gates meet reality: Canada joins a global youth crackdown, but Australia shows teens often bypass digital lockouts.
In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Banks want recurring fees, but customers must see benefits that free accounts can't match.
Credit unions are leaning into cash prizes to earn attention.
From Home Depot to Wayfair, retailers hunt for growth beyond home sales.
Sports deals can fuel year-round community investment, not just brand exposure.
Podcast ads earn patience and credibility: Listeners often tune out podcast ads, but host trust and low annoyance make the channel brand safe and actionable.
YouTube turns sharing into strategy: In-app DMs make Shorts more social, helping brands spark repeat views while keeping analytics under one roof.