Google considers Gemini ads: After ruling them out, Google eyes chatbot ads to offset AI costs and prove Gemini can rival ChatGPT for budgets.
AI-powered search is eroding organic traffic, generative tools are flooding content channels, and the emergence of GTM engineering is automating the path from first touch to closed deal. This FAQ examines what's changed, what the data shows, and how marketers should adapt.
Instagram cracks down on copycats: Meta limits reach for reposted photos and carousels, sidelining meme hubs and aggregators.
Reddit monetizes trust at scale: Q1 revenues rose 69% to $663 million, with ad revenues up 74% as authentic conversations drive performance.
"One of the biggest disconnects in our industry today is that commerce media has shoppers experience a certain single, continuous omnichannel journey," said Guthrie Collin, vice president of product at Roundel, during the Interactive Advertising Bureau's (IAB) recent Connected Commerce event. "But in our world, media, data, technology, measurement systems, we think of them, and they still operate in quite a fragmented way."
Local assortments and store upgrades seek to capture more wallet share.
Value menu, beverage push, and nostalgia plays seek to capture constrained consumers.
Thoughtful follow-ups from store associates strengthen customer retention and boost lifetime value.
Oil above $100 raises input costs, forcing brands to juggle pricing and share.
The systems measuring behavior record steady progression, but people don’t always move in straight lines. As customer activity becomes more fragmented, the gap between measured growth and reality is getting harder to ignore.
The bank’s refresh aims to position it less as a regional bank and more as a megabank competitor.
44% of college sports fans say sponsorships favorably influence their purchase decisions, according to February data from Big Chalk.
AI agents drive Microsoft’s next phase: Earnings show Azure re-accelerating, margins improving, and ads embedding deeper into AI-powered workflows.
Spotify turns workouts into a retention engine: Peloton classes and cross-device sessions aim to lock in users and time spent as growth slows.
US social network amplified content ad spending will match creator sponsored content revenues at $14.15 billion in 2027 before surpassing them in 2028, according to a February forecast from EMARKETER.
CMO remit expands with AI: As AI exposes silos, marketers, sales, and service must unify to fix broken customer handoffs.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Director of Content Becky Schilling, Senior Analyst Carina Perkins, and Principal Analyst Zak Stambor.
The brand’s Nordstrom Marketplace debut shows it favors curated reach over mass exposure.