Enterprise AI demand funds Big Tech earnings: Hyperscalers can sustain long-term capex without overreaching.
AI answers now drive more brand searches: Marketers should watch citation share and search lift, not just page views.
Chase leads new accounts, but fintechs still convert prospects at far higher rates once shoppers engage.
Early banking gains support its all-in-one finance plan, but execution will decide whether engagement lasts.
Existing members drove 51% of new product signups in Q2, reinforcing the power of cross-selling.
Digital audio is quietly restructuring the listening landscape. Ad-supported streaming music is taking share from radio, podcasts are reaching record audiences, and Gen Z spends more time in Spotify's app than YouTube's. For advertisers, audio offers trusted voices and habitual daily attention at prices below video. This FAQ covers where listening is moving, why audio earns budget, and how to plan the channel in 2026.
Record demand lifted revenues, while the company bets its marketing spend will strengthen long-term brand appeal.
Insurers can reach SMB customers earlier by offering advice and pricing before shoppers compare providers.
Extensive Spanish-language support can attract underserved customers as digital insurance extends beyond sales.
Telehealth's easy-to-sign-up, hard-to-cancel subscription practice is now a regulatory liability.
On today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and sporting occasion-adjacent events like the NFL Draft. We also explore the best ways to market around these moments and share some interesting examples of how companies are engaging with fans. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Marisa Jones, and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Advertisers are underinvesting in channels they believe would pay off because they can't prove the return. That measurement gap is pushing marketers toward the one channel that may have solved it: mobile. Many are now applying mobile marketing measurement methods to their other channels, according to a recent EMARKETER and AppsFlyer study. Nearly six in 10 marketers (58.6%) say their organizations are likely underinvesting in profitable channels because those channels require better measurement, per the May survey. Channels cited by the most marketers as blind spots were social media (named by 50.3%) and connected TV/streaming (47.1%).
A shadow hangs over Reddit’s blockbuster quarter: Strong results support bigger investments, but Google tensions could complicate discovery and reach.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Editor Karen Jacobs, Senior Director of Content Becky Schilling.
A friend's word still carries the most weight with holiday shoppers. But a close second is something brands rarely offer on their own: an honest account of a product's flaws. Some 41.9% of consumers said a trusted friend's or family member's recommendation made them feel confident in their last holiday purchase, according to a new survey of 1,001 US adults by EMARKETER and Reddit. Right behind that, 26.0% pointed to an honest discussion of a product's downsides alongside its strengths, ahead of expert reviews (18.7%) and influencer endorsements (12.6%). Shoppers are less interested in being sold to than in watching someone work through the tradeoffs.
Flat volumes suggest innovation alone may no longer overcome rising costs and growing demand for value.
AI quality shapes brand perception: Consumers like AI experiences that work, but weak creative and poor content placement can quickly damage brand trust.
Classrooms turn into AI pipelines: Free teacher and student access aims to lock in future generations of paid users.
US credibility in AI slips: Pew finds most adults see China ahead in development; brands can react by proving value of models beyond origins.