TikTok courts microdrama creators: Sundance tie-up trains short-form storytellers as brands eye booming, ad-ready series.
Roblox turns court-ordered safeguards into a controlled under-13 ad network via SuperAwesome.
Personalization separates B2B leaders: One-to-one campaigns correlate with market share gains, exposing a widening execution gap.
Rapid weight loss fuels new demand—and a costly spike in returns.
A Subway tie-in challenges DoorDash, and echoes an Amazon misstep.
J.D. Power’s suit warns banks that claims must match methodology, or they’ll pay in trust.
When Caitlin Clark suffered an injury that sidelined her for much of the 2025 season after a transformative 2024 rookie year, concerns emerged about the WNBA's trajectory. But the league proved resilient, with viewership recovering to 2024 levels by season's end despite an initial 55% drop in the two weeks following her injury, according to USA Today.
Nike reclaims cultural clout with the World Cup by embracing a viral casting miss
Search profiles open in the US: Google courts top creators with feature profiles in Discover as AI answers dent traffic and ad economics.
Ad avoidance comes to Apple’s apps: Filtr vanishes in-app ads for $5 a year, challenging reach and cross-app tracking across iPhones, Macs, and iPads.
Just 7% of US adults use AI chatbots extremely often or often for health information, while 59% never use them at all, ranking chatbots last among seven major health information sources, according to an October 2025 Pew Research Center survey.
$11 billion Europe bet, faster delivery, and Prime expansion aim to lift overseas share.
Fannie-backed loans let buyers pledge Bitcoin, widening the mortgage pool.
Microsoft turns store tech into service engines: Project Solara swaps apps for AI agents, recasting devices as task-driven tools for retail and beyond.
Cheaper pricing and grocery scale test Amazon’s lead.
$2.25M in tickets for veterans ties brand trust to affluent World Cup fans.
As AI becomes embedded across the media ecosystem, marketers should focus less on the technology itself and more on the data powering it, according to Sean Black, general manager at Audience Path. At EMARKETER’s Ad Buyer Strategies Summit, in conversation with our analyst Yory Wurmser, Black argued that marketers need to look beyond industry buzzwords and understand what AI systems are actually trained on.
New tools aim to cut friction and amplify creativity.
Bluesky chases Reddit’s formula: With users dwindling, it trades the public feed for niche forums and video in a crowded field.
InMobi and Scope3 have launched a sell-side AI agent, unlocking autonomous media buying across the mobile ecosystem.