Marketing

The brand’s Nordstrom Marketplace debut shows it favors curated reach over mass exposure.

Earlier event bolsters Q2 outlook as delivery speed and ads fuel growth.

This move aligns with the bank’s wider strategy to gain ground in the sports ecosystem.

Meta’s AI payoff: Q1 revenue hit $56.3 billion as AI tools drove ad gains that help justify a $145 billion spend plan.

Google posts its second $100 billion quarter thanks to AI: The advertising leader is proving that the tech can drive revenues to offset heavy spending.

Can advertising cover tech’s ballooning AI costs? That question defined big Q1 earnings day for Amazon, Meta, Microsoft, and Google.

Import-heavy brands gain breathing room, though uncertainty limits lasting upside.

Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%), according to a January survey from Influencer Marketing Factory.

This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.

Energy shock pushes more households to the brink, curbing discretionary spending.

Social scams’ $2.1 billion tally: FTC data shows social ads are fueling losses, forcing brands to assess risk vs. reach and focus on building trust.

Google’s Pentagon pact: The deal grants the Department of Defense broad AI access, reviving ethics rifts and putting brand trust on the line. Read online

Security and privacy concerns top the list of infrastructure barriers to agentic commerce adoption at 42.5%, edging out data quality/readiness (40.2%), according to a December 2025 survey from Logicbroker.

Margin warnings mount as shoppers divert dollars to energy and essentials.

Historic sales decline underscores fragile sentiment and mounting cost pressures.

Rapid growth and rising brand trust pressure rivals to engage or cede share.

This spring, Pacers Sports & Entertainment launched Fieldhouse Media Network: It's the first media network of its kind to be managed by a professional sports team with the goal of connecting advertisers with its fanbase. Fieldhouse Media Network partnered with Deloitte and Yieldmo to make it possible for brands to reach Pacers and Fever fans beyond when they visit Indiana’s Gainbridge Fieldhouse to see a game.

This FAQ explores the evolving brand safety landscape, risks in creator partnerships and synthetic content, and the tools marketers need to protect their brands in 2026.

AI agents aim to fix personalization at scale: Turning siloed data into action requires autonomous execution—tempered by brand and strategy control.