Marketing

Store inefficiencies are getting worse, not better, meaning retailers must be more careful than ever with deploying store intelligence technology.

Pinterest taps Amazon to woo creators, boost shopper confidence: Storefront links streamline affiliate pay, while Amazon ties aim to increase trust and buying.

Google and Walmart link YouTube ads to sales: DV360 taps Walmart data to tie video spend to checkout results, tightening commerce attribution.

Mercado Libre invests big while Walmart opens up its US marketplace to the south.

The fintech touts 2.25% interest and low fees as bank satisfaction drops, testing incumbents’ grip on deposits.

Instagram hands users the wheel on feeds: Your Algorithm lets people tune topics, testing if control can lift time spent and offering brands deeper user data.

Hearst’s AURA IQ goes real-time: AI turns briefs and reader data into instant media plans, doubling CTR in early tests.

Meta taps Reels’ captive moment: New 5-second post-view ads aim to monetize 46% of time spent—without interrupting the scroll

Industry KPIs flag Gen Z drop-off: Software sites lost 43% of young visitors over six months as chatbots absorbed search, schoolwork, and workflows

LinkedIn wants to be a B2B influencer hub: A new marketplace lets advertisers browse creator “cards” to find ideal partners.

Energy-driven inflation erodes consumers’ purchasing power, clouding H2 demand.

Retail media tightens its grip: 73% of advertisers plan to spend more as RMNs pair scale with closed-loop proof.

Claude Fable 5 draws a line between public and private AI: Elite access to advance may outpace consumer tools and create a performance gap.

Meta turns ad data into AI fuel: The social giant expands off-site activity data to personalize feeds and AI, boosting relevance while testing user trust.

Agentic video replaces the stack: Autonomous agents can now run video production end to end, but brands’ creative guardrails remain essential.

30.3 million US adults aged 18+ visited Roblox.com in March 2026, each spending an average of 876.6 minutes, or roughly 14.6 hours apiece, according to a March study from Comscore Media Metrix Multi-Platform.

TV’s ROI gap narrows: Comcast-Affinity links ad views to sales, yet privacy gaps and sample bias cloud results

Recent earnings reports from the nation's largest retailers gave a peek behind the curtain for how they aim to improve AI offerings, and where they value it most in their business.