Xfinity’s same-day Wi-Fi borrows ecommerce tactics: Fast modem delivery or pickup turns broadband sign-up into near-instant service activation.
The consolidation play: As advertising channels converge, brands that break down silos and demand accountability will gain an edge.
On today’s podcast episode, we discuss how ThredUp markets to both of its customer groups—the buyer and the seller—how it balances brand storytelling with performance marketing, and where AI is actually making the biggest difference for its customers right now. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Kristen Brophy, Senior Vice President and Head of Marketing at ThredUp.
After more than 80 years in business, Turtle Wax faced a familiar challenge: staying relevant with a new generation of consumers. "We'd lost a little bit of touch with the younger consumer," said Steve Millard, global marketing and ecommerce director at Turtle Wax. For many younger consumers, the brand was associated with products their parents or grandparents used.
Reddit’s consideration play: As buyers seek trusted peer input, exclusive data shows that Reddit offers brands a chance to influence decisions before purchase.
This time, the spotlight is on its advertising business.
Pinterest broadens AI across its platform: New ad tech and Ask Pinterest app could improve marketer results, engagement, and shopping discovery.
A second failed store partnership puts pressure on diversification efforts.
It made common banking features feel unique through marketing, exposing banks’ messaging problem.
AI search ads are racing ahead: Spending is set to exceed $101 billion by 2030, even as marketers grapple with sparse performance data.
Adobe chases visibility: As AI-driven shopping accelerates, Adobe Brand Visibility helps brands improve discoverability before competitors claim the shortlist.
ChatGPT loses a step: AI is splintering across ecosystems, leaving brands to manage visibility beyond a single chatbot.
Virality for hire: Coinbase, Lionsgate, and MrBeast embrace clip farming, while platforms crack down on recycled content and hidden sponsorships.
Handbag and accessory brand Caraa launched a new collaboration to build a close connection between athletes and consumers, tapping into the lifestyle surrounding the sport through highly relevant products and actual fencing team members. Although this campaign leans into athletes, it also aims to make lifestyle connections similar to sports creator campaigns, which are growing in popularity, especially among younger consumers.
Yum Brands sells the chain after years of competitive erosion.
Chase’s European expansion could force rivals to improve digital banking, rewards, and savings offers.
Revenue, innovation, and trust are the new priorities.
A Lids partnership and private-label pop-up keep assortments fresh and relevant.
Chrome ad reach expands: Google’s ad-blocker phaseout boosts visibility, but newly reachable users may ignore ads or switch browsers
Trust deficit deepens: News trust hits lows as platform use climbs; marketers must pair short-form video with transparency.