Ecommerce Sales During Prime Day
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Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: includes products or services ordered using the internet during the Amazon Prime Day sales event across all retailers, regardless of the method of payment or fulfillment; excludes travel and event tickets
Additional Note: The Amazon Prime Day sales event may occur on a different day each year; its duration may vary.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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