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OTT CTV Ad Revenues
Ad Revenue
Total Ad Revenues
PRO+
by Format
Display Ad Revenues
Search Ad Revenues
Onsite Retail Media
Amazon Onsite Retail Media Ad Revenues
Onsite Retail Media, by Format
Amazon Onsite Retail Media Display Ad Revenues
Amazon Onsite Retail Media Search Ad Revenues
Offsite Retail Media
Amazon Offsite Retail Media Ad Revenues
B2B
Amazon B2B Ad Revenues
OTT
OTT Ad Revenues
PRO+
OTT CTV Ad Revenues
Amazon Prime Video Ad Revenues
Amazon Prime Video CTV Ad Revenues
by Device
Mobile Ad Revenues
Retail Ecommerce
Amazon Retail Ecommerce Sales
by Seller
Amazon Business Product Sales
Amazon Direct Sales (1P)
Amazon Marketplace Sales (3P)
by Product Category
Amazon Retail Ecommerce Sales, by Product Category
Amazon Retail Ecommerce Sales Growth, by Product Category
Amazon Retail Ecommerce Sales Penetration, by Product Category: % of Total Amazon Retail Ecommerce Sales
Amazon Retail Ecommerce Sales Penetration, by Product Category: % of Total Retail Ecommerce Sales
Amazon Retail Ecommerce Sales Share, by Product Category: % of Total Retail Sales
Revenues
Amazon Subscription Services Revenues
Households
Amazon Prime Households
Prime Day
Amazon Prime Day Sales
Amazon October Sales Event Ecommerce Sales
Ecommerce Sales During Prime Day
Time Spent
Time Spent with Amazon Prime Video
Time Spent with Amazon Prime Video by Viewers
Users
Amazon Alexa Users
Amazon Prime Users
Amazon Echo Users
Amazon Fire TV Users
Amazon Music Listeners
Viewers
Amazon Prime Video Viewers
Amazon Prime Video Ad-Free Viewers
Amazon Prime Video Ad-Supported Viewers
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: Includes instream video such as those appearing before, during or after digital video content on a subscription-based OTT platform (pre-roll, mid-roll, post-roll video ads) and video overlays; includes advertising across all connected TV (CTV) devices for all formats mentioned; includes Twitch, FreeVee, Prime Video, and FireTV
Additional Note: Digital ad includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings and SEO), sponsorships, lead generation (referrals); rich media data for 2017-2022 includes instream and outstream video ads; data prior to 2017 includes only outstream video ads.
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